Your Solution to Outdoor Branding in Gauteng

When your business needs a solution to outdoor branding, Brand IQ is your first choice in Gauteng! We can assist with various outdoor advertising locations, conventional billboards, and the newest kid on the block – digital out-of-home (DOOH) billboards. Brand IQ offers hundreds of outdoor locations and can assist throughout the entire process of designing, producing, and installing your ads with experts in their respective fields who can help you get the most out of your outdoor branding and advertising campaigns.

Why Should I Consider Outdoor Branding?

Outdoor branding has its own set of unique benefits and opportunities for your business to take complete advantage of. Being out in the open, your brand and ads will be visible for the world to see, in direct contrast to below-the-line advertising. Above-the-line advertising casts a wide net and works wonders for brand recognition, brand awareness, and brand reach. Therefore, if you want to grow your brand by targeting a mass audience, outdoor advertising is the way to go!

Make an Impact with Outdoor Branding

Outdoor branding and advertising have an undeniable impact on the people who see such ads. Whether they drive or walk by, these larger-than-life images are hard to miss – standing out from the surrounding environment and demanding everyone’s attention. As a result, the creative elements of such an ad are pivotal to the response that you will receive and the efficiency that such an ad has towards growing and establishing your brand. Luckily, Brand IQ can assist with design and layout elements to maximise the impact of your outdoor branding endeavours.

Billboards – A Great Medium for Outdoor Branding

Brand IQ offers a plethora of billboard locations that can be utilised for outdoor branding purposes. Billboards are strategically placed where everyone can see them and are unique in the sense that they do not have to compete with other advertisements, which is commonly the case when advertising on other media environments. When it comes to the logistics behind billboards, Brand IQ can walk you through every step – from the basic design and layout to the final installation. Billboards must be booked in advance to avoid any overlapping, as billboard skins must stay up for a minimum of 28 days.

DOOH – Utilising Modern Technology to Your Advantage

When it comes to outdoor branding, DOOH is breaking new proverbial ground in the sense that digital LED billboards are opening a new world of possibilities for outdoor advertising. As opposed to displaying a static image for 28 days, digital billboards allow us to display slideshows instead – allowing you to set a narrative through multiple slides. It also allows for quick turnarounds and changes being applied to your outdoor ads, whether you want to address current news headlines and developments or speak to a specific area on your ads. The possibilities are truly endless with DOOH!

If your business considers outdoor branding in Gauteng, Brand IQ is your first choice! Feel free to browse our website for details on our outdoor locations and contact us today to get the ball rolling on your outdoor advertising campaign.

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