Does your business need a solution to LED billboard advertising in Gauteng? Brand IQ is your definitive answer! We offer a sensible selection of digital billboards in and around Gauteng that can be utilised to display your ads in a modern, flexible, and adaptable media format. Brand IQ can also assist your business with everything that you need to get your digital ads up and running, including ad design and layout to optimise the efficiency of your ads.
Why Should I Consider LED Billboard Advertising?
Conventional billboard advertising allows the masses to see your ad, brand, and contact information/store location by simply driving by your billboard. Digital-out-of-home (DOOH) LED billboard advertising takes the functionality of a conventional billboard and elevates it to a modern age – granting enhanced functionality such as displaying several ads, targeting specific times of day, and responding to relevant current events. As a result, your business can capitalise on various benefits of DOOH to grow and expand your brand, run promotions, and target specific audiences.
Taking Conventional Billboard Advertising to the Next Level
Conventional billboards only display a static image and must be booked in advance, as most billboard ads are up for at least 28 days. With LED billboard advertising, you have the flexibility of running multiple ad slides and be a storyteller rather than displaying a static ad. For example, your first ad slide can identify a problem, your second slide can provide a solution, and your third slide can inform the people on where they can find or contact you. This is only the tip of the proverbial iceberg when it comes to the possibilities and benefits of DOOH for your business.
Cost-Effective and Smart
LED billboard advertising lends itself to sharable ad space – allowing multiple advertisers to utilise a single LED billboard for a more cost-effective solution. By using a digital display, the needs for billboard skin production and installation fall away – saving valuable time and money in the process of getting your ads up and running. As a result, you can expect quick turnaround times and get clever with your digital ads to address current and unexpected events, weather, and holidays to the advantage of your brand!
The Future of Outdoor Branding and Advertising
DOOH is considered as the future of outdoor branding and advertising – lending itself to smarter and more cost-effective solutions for advertisers. DOOH has the potential to display various media formats as well, and soon, advertisers will be able to display animated/moving images, and possibly even short video clips/snippets. The possibilities of outdoor advertising are endless when it comes LED billboard advertising, and we are excited to see what the future holds for DOOH!
When your business wants to capitalise on LED billboard advertising in and around Gauteng, Brand IQ is your solution! Feel free to browse our website for details on the locations of our DDOH billboards and how we can assist you to get your ads on these billboards as soon as possible. Contact us directly if you have any enquiries and take advantage of digital outdoor branding and advertising solutions for your business in 2023!