Why Outdoor
Branding | Make an Impact | Mass Audience
Campaigns starting from R8 500pm excl. VAT
BRANDING
Outdoor advertising offers unmatched branding power—delivering your message from the street all the way to the point of sale.
Research shows that incorporating a brand icon in outdoor ads boosts memorability by up to 40%. No other medium builds brand recognition as effectively or as cost-efficiently. Whether you’re launching a new product or reinforcing a well-known name, billboards make your brand impossible to ignore.
MAKE AN IMPACT
Dominant visibility, larger-than-life images, and strong branding that stands out from the environment – outdoor advertising’s impact is largely determined by the creative.
The outdoor medium achieves great cut-through, because it’s not competing with a plethora of other advertisements, which is usually the case with other media environments.
MASS AUDIENCE
Billboards are designed to reach everyone—anytime, anywhere. With high visibility in prime locations, outdoor advertising delivers your message to thousands of people every day, across all demographics.
Whether it’s commuters, pedestrians, or shoppers, outdoor media guarantees repeated exposure and builds familiarity quickly. It’s the ideal platform for campaigns that need to make a big impact fast.
The 5 Advantages of Billboard for Big & Small Business Advertising
Not yet convinced that your company will benefit greatly from out of home advertising?
While so many marketers these days are going to encourage their clients to rather go digital, some of the best campaigns are those that combine a bit of traditional advertising with the more modern approaches, such as SEO or SEM.
Billboard advertising remains as popular and as effective as ever, with their displays still having the power to push up sales and make a huge impact.
And those who want to use billboard advertising to their advantage don’t have to worry about doing it all on their own. With a team of designers, writers and those who know exactly where the ad will have the most impact, companies like yours can rely on companies like ours to work advertising magic on their brand.
Some of the many advantages of investing in a billboard, even if it is just for a short period, includes:
They can’t be avoided
When set up in the right place, your billboard are one of the types of outdoor advertising that cannot be avoided. The target market you are aiming to reach will not miss your well-placed message. The billboard will be so eye-catching that those who pass it will simply not be able to look away.
In the city, where so many people commute each day, and will spend at least an hour in traffic, the billboard will have an even bigger impact, especially on those who might be thinking about purchasing what you offer, or who buy on impulse when influenced by your advert.
More audiences
While marketers will throw the term “audience” around a lot, often implying that there can only be one audience for your company, the truth is that you can have multiple audiences that span age, religion, gender, culture and race.
The placement of a billboard will improve the exposure of your brand immensely by targeting everyone both in your audience and those who are not. A number of keywords can be used to describe the best kind of designs for billboards, these are namely; Clever, Creative, Unique, Inclusive, Simple yet effective and of course eye-catching.
Use more than one message
You might think that you have a limited space upon which to place your message, but that doesn’t mean that you can’t incorporate a lot in your ad, especially if you are going to use a digital billboard. These billboards are becoming immensely popular lately because of their unique nature.
Visually Beautiful
The old saying that a picture speaks a 1000 words has never been truer than when relating to billboards. They might not be as intriguing as a TV ad or something on the web, in fact, many would argue that billboards are quite outdated and out smarted for many reasons.
But the billboard is an evergreen form of advertising when they are visually beautiful to look at. That they are impossible to ignore is the reason why they are such a must for marketing. And although they don’t move, and might not be digital, their size more than makes up for this.
Affordability
Something that you might not be aware of is that the billboards are actually reasonably priced when you take in to consideration the cost per thousand impacts VS other forms of media. If you are not able to budget for the long term, we can come up with a plan for you that will suit your budget for outdoor advertising rates. Our company offers competitive billboard advertising rates in South Africa.
Make an impact. Build your brand. Grow your company. Do your outdoor advertising with BrandIQ and we’ll help you take your company beyond your comfort zone.
DIGITAL BILLBOARDS ARE THE NEW KID ON THE BLOCK!
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