MEASUREMENT​​
Brand IQ makes this audience data available for every billboard in our holding with the following benefits to advertisers.
ACCURATE EXPOSURE MEASUREMENT BY BRAND IQ
Brand IQ is an audited out of home supplier meaning all our billboards are registered with the OMC which is the out of home measurement council. The OMC uses an innovative methodology that includes satellite imagery, traffic flows and travel patterns to create accurate data for out of home audiences. Brand IQ makes this audience data available for every billboard in our holding with the following benefits to advertisers.
GOALS
Advertisers get accurate data to plan outdoor campaigns according to their marketing goals
REACH
Enables accurate selection of the right billboards according to your target market, this innovative data allows us to measure how many impacts you get versus the people you actually want to reach!
IMPACT
Our billboards are priced on reach and impact and not on location giving advertisers value for money
BUDGET
Complete peace of mind that you are receiving maximum exposure for your budget
To discover how the OMC are pioneering out of home measurement please visit www.omcsa.org.za