ABOUT DIGITAL BILLBOARDS
DOOH (Digital Out Of Home), the new kid on the block, changing the game in terms of how quickly you can get your message on the streets. Roadside digital screens have become increasingly popular over the years due to their dynamic capability and of course the fact that there are no production costs.
Dynamic how?
Uploading artwork is fairly quick to do, giving clients the opportunity to load one artwork in the morning (Breakfast special) and one in the afternoon (Dinner special) as an example, the opportunities are endless.
BE FLEXIBLE
Digital out-of-home (DOOH) has emerged as one of the fastest-growing media channels, and rightfully so. More accessible than ever before, DOOH offers advertisers levels of flexibility, privacy compliance, contextual relevance and creative impact that other channels struggle to match. (Broadsign, Media Buyers guide to pDOOH)
Our boards are located in the following areas:
PTA CBD – On the corner of Helen Joseph and Sisulu streets, Tshwane CBD
PTA East – On Atterbury road across Menlyn shopping centre
Menlo Park – On Lynwood Road, Menlo Park
Menlyn – On Corobay Drive, Menlyn
N1 Menlyn – Southernly direction on the N1 towards Centurion
N1 Menlyn – Northernly direction on the N1 towards Pretoria
Hatfield – On Burnett street in the heart of Hatfield
Hatfield – On Duncan Street, Hatfield
Centurion – On Lenchen avenue in Centurion
Centurion – On John Vorster drive in Centurion
Centurion – N1 Centurion, traveling South
Centurion – N1 Centurion, traveling East
N1 Centurion – northernly direction towards Centurion
N1 Centurion – southerly direction towards Johannesburg, Midrand
Centurion – Old Johannesburg Road towards Gateway Corner
Soweto – On Chris Hani road, Soweto
Hyde Park – On Jan Smuts avenue in Hyde park
Randburg – On Bram Fischer avenue next to DTSV
Sandton – On Witkoppen Road, Paulshof
M1 Sandton – M1 towards Marlboro Drive
M1 Sandton – M1 towards Woodmead Drive
Bryanston – On William Nicol drive near Tiger brand H/O
Bryanston – On Main road Bryanston, near corner with Petunia
Kyalami – On the R55 next to Kyalami raceway
Midrand – N1 Randjesfontein, traveling North
Midrand – N1 Randjesfontein, traveling South
Witbank – On Nelson Mandela drive next to Highveld Mall
Middelburg – On Cowen Ntuli drive in the Middelburg CBD
East London – On Lunkin Road, Selborne
Parktown – on Jan Smuts towards Rosebank
Florida Glen – N1 towards Maraisburg
Lynnwood – Lynnwood Road , Die Wilgers
Montana – on Sefako Makgatho Drive towards N1 freeway
Montana – on Sefako Makgatho Drive towards Sinoville
Why do you need to make use of Digital Billboards (DOOH)?
DOOH Flexibility
Changing artwork is almost instant, meaning advertisers can react to things like stock levels, times of day, April Fools Day, weather triggers, etc. Artwork can be relevant to real time occurrences.
Cost-Effective Advertising
Sharing the space with other advertisers makes it possible to have cheaper rentals. Digital screens don’t have production costs, making creative changes quick and very possible.
Become a Storyteller
Static artwork can often only communicate one message at a time. DOOH can have multiple artworks where one slide highlights a problem, another highlights your company’s solution and another generic with your contact details, as an example.
Reach Larger Audiences
Advertisers enjoy uncluttered ad space sitting in their cars.
Add to the Location
You can personalize each ad to be geographically relevant, “Hello Centurion”. Or even relevant to the immediate area, for example “About to hit the highway? Check your brakes…”