ABOUT DIGITAL BILLBOARDS
DOOH (Digital Out Of Home), the new kid on the block, changing the game in terms of how quickly you can get your message on the streets. Roadside digital screens have become increasingly popular over the years due to their dynamic capability and of course the fact that there are no production costs.
Dynamic how?
Uploading artwork is fairly quick to do, giving clients the opportunity to load one artwork in the morning (Breakfast special) and one in the afternoon (Dinner special) as an example, the opportunities are endless.
BE FLEXIBLE
Digital out-of-home (DOOH) has emerged as one of the fastest-growing media channels, and rightfully so. More accessible than ever before, DOOH offers advertisers levels of flexibility, privacy compliance, contextual relevance and creative impact that other channels struggle to match. (Broadsign, Media Buyers guide to pDOOH)
Programmatic Digital Out of Home (PDOOH)
In addition to direct bookings, BrandIQ’s digital holdings are available programmatically (PDOOH). Through programmatic buying, advertisers can access our premium digital inventory in real time, leveraging audience data, dynamic scheduling, and automated trading to maximise campaign efficiency and impact.
Our boards are located in the following areas:
Bryanston – On Main road Bryanston, near corner with Petunia
Bryanston – On William Nicol drive near Tiger brand H/O
Centurion – Old Johannesburg Road towards Gateway Corner
Centurion – On John Vorster drive in Centurion
Centurion – On Lenchen avenue in Centurion
Centurion – N1 Centurion, traveling East
Centurion – N1 Centurion, traveling South
East London – On Lunkin Road, Selborne
Florida Glen – N1 towards Fairland
Florida Glen – N1 towards Fairland
Florida Glen – N1 towards Maraisburg
Hatfield – On Burnett street in the heart of Hatfield
Hatfield – On Duncan Street, Hatfield
Hyde Park – On Jan Smuts avenue in Hyde park
Kempton Park – southernly direction on the R21 towards OR Tambo Airport
Kimberley – on Long St that serves as the entrance/exit to and from Upington
Kyalami – On the R55 next to Kyalami raceway
Lynnwood – Lynnwood Road , Die Wilgers
M1 Sandton – M1 towards Marlboro Drive
M1 Sandton – M1 towards Woodmead Drive
M11 Menlo Park – On Justice Mahomed street towards Brooklyn
M11 Menlo Park – On Justice Mahomed street towards Menlyn Mall
Mbombela – on R104 Samora Machel Drive towards Mbombela CBD
Mbombela – on R104 Samora Machel Drive towards Mbombela Stadium
Menlo Park – On Lynnwood Road towards Menlyn
Menlo Park – On Lynnwood Road, Menlo Park
Menlyn – On Atterbury road towards Menlyn Maine
Menlyn – On Atterbury road towards N1
Menlyn – On Corobay Drive, Menlyn
Middelburg – On Cowen Ntuli drive in the Middelburg CBD
Midrand – N1 Randjesfontein, traveling North
Midrand – N1 Randjesfontein, traveling South
Midrand – N1 Randjespark, traveling North on the N1 towards Centurion
Montana – on Sefako Makgatho Drive towards N1 freeway
Montana – on Sefako Makgatho Drive towards Sinoville
N1 Centurion – northernly direction towards Centurion
N1 Centurion – southerly direction towards Johannesburg, Midrand
N1 Doornpoort – on the N1 Highway towards Pumulani Toll Plaza
N1 Menlyn – Northernly direction on the N1 towards Pretoria
N1 Menlyn – Southernly direction on the N1 towards Centurion
N1 Randburg – northernly direction on the N1 towards Fourways
N1 Randburg – southernly direction on the N1 towards Strydompark
N1 Sunninghill – On the N1 by the Rivonia Road on/off-ramp
N1 Sunninghill – Westernly on the N1 towards Fourways
Parktown – on Jan Smuts towards Rosebank
PTA CBD – On the corner of Helen Joseph and Sisulu streets, Tshwane CBD
PTA East – On Atterbury road across Menlyn shopping centre
Randburg – Northernly direction on Beyers Naude drive towards Honeydew
Randburg – On Bram Fischer avenue next to DTSV
Sandton – On Witkoppen Road, Paulshof
Soweto – On Chris Hani road, Soweto
Sunninghill – Corner of Rivonia and Witkoppen Road
Waterfall – On Allandale Road towards Kyalami
Witbank – On Nelson Mandela drive next to Highveld Mall
Why do you need to make use of Digital Billboards (DOOH)?
DOOH Flexibility
Changing artwork is almost instant, meaning advertisers can react to things like stock levels, times of day, April Fools Day, weather triggers, etc. Artwork can be relevant to real time occurrences.
Cost-Effective Advertising
Sharing the space with other advertisers makes it possible to have cheaper rentals. Digital screens don’t have production costs, making creative changes quick and very possible.
Become a Storyteller
Static artwork can often only communicate one message at a time. DOOH can have multiple artworks where one slide highlights a problem, another highlights your company’s solution and another generic with your contact details, as an example.
Reach Larger Audiences
Advertisers enjoy uncluttered ad space sitting in their cars.
Add to the Location
You can personalize each ad to be geographically relevant, “Hello Centurion”. Or even relevant to the immediate area, for example “About to hit the highway? Check your brakes…”