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Your Solution to Digital Out-of-Home Advertising in Gauteng

Digital billboards are gradually replacing conventional billboards to deliver a digital advertising space that can display various forms of media. If your business wants to advertise on a digital billboard in Gauteng, Brand IQ is your first choice! We can assist with the design, layout, and upload of your digital ad and ensure that you reach your intended audience. Today, we discuss the difference between digital and conventional billboards and the path forward for outdoor advertising.

Digital vs. Conventional

In some cases, the conventional method of doing things is better. However, when it comes to outdoor advertising, digital out-of-home (DOOH) billboards are increasing in popularity and people prefer these digital billboards over conventional static imagery. With DOOH, you can run video ads, slideshows, animated images, and various other media forms to give you the upper hand. You can also save valuable time and money in the process, as their conventional counterparts require skin production and installation, as well as booking in advance because of the 28-day minimum display period.

Digital billboards open a brand-new avenue in outdoor advertising, as these billboards can be customised and updated to speak to specific holidays, locations, and current news events. Therefore, your ads can have a bigger impact and a personalised feel when people read them. You can also utilise digital billboards for brand awareness and product promotion to inform your audience and work towards brand conviction. The possibilities with DOOH advertising are endless, and with Brand IQ in your corner, you are in the driver’s seat!

The Efficiency of Outdoor Advertising

People tend to underestimate the efficiency of outdoor advertising in general – failing to realise the impact that these ads have on people who see them every day. With DOOH, you can run a specific ad in the mornings and a different ad in the afternoons. Therefore, you have even more options in direct comparison to running a static image on a conventional billboard. People whose daily commuting routes go past your digital billboard, will be the ones who are most likely to remember your ads, and if you leave a lasting impression on them, they are likely to talk about your ads within a social setting as well.

Brand IQ’s Outdoor Advertising Services

When it comes to digital outdoor advertising, Brand IQ can assist with the design and layout of your ads. With digital billboards, you only need a digital image or video file to upload to the specific billboard as opposed to going through the processes of skin production and installation. If you want to update any information on your digital ads, it can be done quickly and published in fashionable time – separating digital and conventional billboard functionality by a country mile. By introducing billboard customisation options, digital billboards are the clear choice of the future for outdoor advertising, and Brand IQ can be your solution to DOOH today!

When your business needs a solution to digital billboard advertising in Gauteng, Brand IQ is your answer! Please browse our website for accurate locations on our available digital billboards in and around Gauteng and contact us today to get the ball rolling on your outdoor advertising campaign. Take advantage of digital billboards for your business with Brand IQ in your corner!

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