When your business wants to run an outdoor advertising campaign in Gauteng, Brand IQ is your comprehensive solution! We offer a large selection of ad locations that include digital and conventional billboards, along with unique signage locations. We collect valuable metric data on every individual location to give you useful information when booking your ad locations and ensuring that you can target your intended audience. Today, we discuss the benefits of outdoor advertising, why you should consider it, and how we can assist you with such an ad campaign.
The Benefits of Outdoor Advertising
This method of advertising is still one of the most effective methods when it comes to brand recognition, growth, and awareness. Everyone in the vicinity can see an outdoor ad and does not need a smart device to see your brand, which is the case when comparing this type of marketing to digital marketing in this instance. As a result, running an outdoor advertising campaign can grow your brand’s reach, increase brand awareness, and work towards brand conviction. People tend to choose a familiar brand, and with a large billboard ad with your brand on it, they can associate your brand with your products.
Another benefit of outdoor advertising is the sheer impact that your ad(s) can potentially have on the people who see it. This brings us to our digital out-of-home (DOOH) billboards that feature digital displays and can display multimedia ads that include animated images, videos, and slideshows. These ads can also be customised to speak to specific holidays, locations, and current events that have a direct correlation to your business. By giving the people a shoutout or utilising a specific holiday to your advantage, you can have a significant impact on the area where your ad runs.
Why Should My Business Consider Outdoor Advertising?
Whether you are a brick-and-mortar store or sell products online, outdoor advertising can have an undeniable impact your sales. For physical store locations, billboards on your vicinity can be utilised to guide people to your location and can also feature a website address to let the people know where they can find you when you have a digital storefront. Billboards can also be used to promote brand-new products, upcoming events, and new store locations that will open soon.
How Can Brand IQ Assist My Business?
Brand IQ can assist your business throughout the entire process of planning and executing an outdoor advertising campaign. This includes location booking, design and layout of your ads, billboard skin production, and billboard installation for a comprehensive and all-encompassing solution for your business. Now, your business has a platform on which you can grow your brand, promote new products, and inform people on where they can find you.
Brand IQ is your solution when it comes to outdoor advertising in Gauteng! Feel free to browse our website for details on our available ad locations and services and contact us directly with any questions on how we can assist you today. Take advantage of our solutions and let your brand thrive with us on your side!