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Your First Choice in LED Billboard Advertising Solutions in Gauteng

When your business considers outdoor marketing, Brand IQ is your first choice when it comes to LED billboard advertising in Gauteng! Digital out-of-home (DOOH) advertising is steadily growing in popularity – with more LED billboards being set up along busy roads and highways. These screens open doors to more possibilities for outdoor branding, marketing, and advertising in a world that is dominated by digital marketing. Today, we talk about DOOH advertising and what you can expect from Brand IQ regarding LED billboard advertising for your company.

New Opportunities and Possibilities with DOOH

LED billboard advertising is steadily replacing conventional billboard advertising as the new and more effective way for outdoor advertisers. These screens offer uninterrupted ad space and break the conventional mould of only displaying a single, static image for a minimum of 28 days, which is the case with conventional billboards. DOOH gives you the means to display slideshows, animated images, and short video clips to your audience. It also gives you the means to update your ads during your campaign, which is a large benefit towards staying relevant and current.

LED billboard advertising also opens opportunities for collaborations between businesses when it comes to shared ad space. For example, multiple businesses can buy ad space on a single LED billboard as the screen can rotate between the ads and does not necessarily only display one ad. Another benefit to DOOH is the exclusion of billboard skin production, as well as the physical undertaking of skin installation. You simply provide us with digital media, and we upload your media to our LED screens.

Where Do I Start?

The process of LED billboard advertising starts with booking the ideal locations for your ads. Brand IQ offers a variety of digital billboards – mostly located throughout Gauteng – for your business to choose from. We collect crucial metrics on every individual location to give you accurate and meaningful insight that includes traffic volumes, billboard popularity, and target audiences. These metrics can be considered when booking your specific locations, and you are more than welcome to book multiple locations as well. The bigger the audience, the more people will be exposed to your brand and ads, and the larger the reward in the end.

Once you have booked your intended locations, the process moves on to the design and layout elements of your ads. Brand IQ can assist with these elements to optimise their impact and ensure that people can easily read your ads. Once the design, layout, and corresponding media are finalised, we can upload your media to the designated LED billboard screens. We can also customise your ads once they are running to address current and relevant events and entice more people to react on your ads.

Brand IQ is your definitive solution to LED billboard advertising in Gauteng! Feel free to browse our website for details on our available locations and services and contact us directly with any questions on how we can assist your business today. Take advantage of LED billboard advertising for your brand and business with us in your corner!

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