Do you want to run a billboard advertising campaign for your business in Gauteng? Brand IQ is your first choice! We offer comprehensive solutions for conventional and digital billboards to give your business the means to take complete advantage of outdoor marketing and advertising solutions – working towards dominating the skyline and being seen by large audiences. Today, we discuss the efficiency of billboard advertising for your company and what you can expect from Brand IQ.
The Efficiency of Billboard Advertising
As a billboard advertising company in Gauteng, Brand IQ can assist your business with a large selection of locations for both conventional and digital billboards. Billboards are effective above-the-line marketing tools that can grow your brand by targeting large audiences and offering uninterrupted ad space that are clearly visible. As a result, billboard advertising is considered as one of the most effective outdoor advertising methods. Brand IQ does not only offer a wide range of locations, but also offers corresponding services for your business.
The Difference Between Conventional and Digital Billboards
Although the time for conventional billboards is coming to an end, they are still effective for billboard advertising campaigns for your company. Such billboards have a minimum ad uptime of 28 days – which can work in your favour with a clever and optimised design and layout. Digital billboards, on the other hand, are steadily replacing conventional billboards, as these LED screens offer more functionality, versatility, and adaptability while still offering uninterrupted ad space within a clearly visible line of sight. No matter the type of billboard you choose, Brand IQ can assist you throughout the various processes to get your ad up and running.
The Future is Now, Thanks to DOOH
Digital out-of-home (DOOH) advertising refers to digital billboards that offer a more approachable and flexible solution when it comes to billboard advertising for your company. These billboards can be shared by multiple advertisers simultaneously – opening doors to collaborations and shared ad space between business partners. Such endeavours can also save advertising costs and allow for a wider scope of people to be enticed by your ads. The benefits of DOOH do not end there, as DOOH does not require billboard skin production and simply a digital image, animated slideshow, or video to be displayed on the LED screen. These billboards are also more visible at night in comparison to conventional billboards.
Brand IQ’s Services
As a billboard advertising company in Gauteng, Brand IQ can assist your business with a variety of corresponding services. Our services include the design and layout of billboard ads, billboard skin production, and billboard installations. For digital billboards, we can customise your ads and upload them in time to be relevant with current events and speak to specific areas.
When you need a solution to billboard advertising for your company in Gauteng, Brand IQ is your comprehensive answer! Feel free to browse our website for details on our available billboard locations and corresponding services and contact us today with any questions on how we can assist your business.