Outdoor advertising is one of the most effective above-the-line marketing strategies – casting a wide proverbial net with a large display ad that is visible to any passers-by. If your business needs a professional outdoor advertising company in Gauteng, Brand IQ is your first choice! We offer an all-inclusive approach to outdoor advertising, with several locations that include conventional and digital billboards. Now, you can reach your target audience, grow your brand, and let your business spread its wings with us on your side.
The Benefits of Outdoor Branding
Branding plays a pivotal role in the growth, awareness, and conviction of your company’s brand. People associate brands with products and/or services, which can either lead to trusting or avoiding a brand. With outdoor branding, you can introduce your brand to a large audience and familiarise them with your products/services. Statistics show that billboard ads are more memorable when carrying a brand – allowing the viewers to associate the brand with the specific ad. This can also be useful for promotional purposes when launching a brand-new product to create hype around your brand.
Conventional Billboard Advertising – Tried and Trusted
As an outdoor advertising company in Gauteng, we can assist your business throughout the entire process of getting your ad(s) on our billboards. The process starts with identifying and booking the specific outdoor locations on which you intend to run your ad(s). These locations must be booked in advance to avoid any overlaps, as a billboard is booked for a minimum period of 28 days. We can deliver accurate statistics on every individual location – covering important data such as traffic volumes, popularity, and target audience to ensure that you generate useful potential leads with your ad(s).
Brand IQ can assist with professional creative design and layout solutions or provide your business with the specific dimensions if you wish to take care of the creative side on your own. We can also provide a quotation for the physical production of the billboard skins – giving you the peace of mind that Brand IQ offers an extensive range of services as an outdoor advertising company. The final step is to install the billboard skin(s) at their designated locations and let them go to work for your business.
Digital Billboard Advertising – Versatile and Adaptable
Digital billboards are changing the way we approach outdoor advertising and expanding the possibilities of billboard ads in a modern world. We offer various digital out-of-home locations in Gauteng that allows your business to take advantage of a digital billboard in more creative and effective ways. DOOH gives you the freedom to run digital ads and display various forms of media as opposed to only being stuck with a static image. It can also be utilised for different times of day, displaying slide shows, and even short videos.
Brand IQ is your answer to a professional outdoor advertising company in Gauteng. Please browse our website for details on our available services or to find out more about DOOH advertising solutions for your business. Let your brand grow with Brand IQ and our outdoor advertising solutions in 2022.