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Digital Billboards – A New Way of Advertising for Your Business

Digital billboards offer a new and innovative solution to digital out-of-home (DOOH) advertising. When comparing a digital billboard to a conventional billboard, there are several advantages to choosing a digital display as opposed to a static image. If you are looking for an advertising company in Gauteng that can assist you with DOOH solutions, Brand IQ is your first choice! With faster turn-around times and more flexibility, a DOOH ad campaign can greatly benefit your business and serve as a more cost-efficient method to reach a broad audience.

Why Should I Choose DOOH?

Conventional billboards require the manufacturing and installation of billboard skins – which is time-consuming and adds to the overall cost. With DOOH, these processes are eliminated, and artwork can be uploaded to the digital billboard directly. You can also run multiple ads on a single digital display – opening the door to more creative and innovative advertising options. For example, you can run a specific slide during the morning hours and a different slide in the afternoons, or run successive slides that poses a solution to a problem, followed by a slide that contains the necessary contact information and/or nearby store location.

DOOH Allows You to be Relevant

In the world that we are living in today, things can change in the blink of an eye. If you want the most effective DOOH ad campaign, your ads should always be relevant and relatable. With the quick turn-around times of digital billboards, you can update your ads to suit specific locations and keep up with the latest occurrences and news stories. DOOH also allows you to run time-sensitive promotions, such as putting up an ad that functions as an April Fool’s joke for that specific day. If someone sees an ad that they can relate to, they are more likely to remember that ad and react to it if they are interested in the product/service being advertised.

Reach a Broad Audience

The function of digital billboards is to display your ads to a broad audience, making DOOH an effective tool for outdoor branding. As a result, you can utilise this advertising platform to establish and grow your brand, while raising brand awareness and introducing your brand to a wider audience. By cutting out the production and installation processes, DOOH advertising space can be shared for an even more cost-effective solution. This can also be utilised to promote collaborations between businesses and/or affiliated brands.

The Future is Now, Thanks to DOOH

We live in a world where businesses turn to digital marketing solutions to promote their website and generate leads as opposed to running print media ads. Digital billboards can be viewed as the digital marketing of the billboard industry – revolutionising the way in which businesses can run their ad campaigns for a more efficient solution.

When you need an advertising company that can assist you with digital billboard advertising in Gauteng, Brand IQ is your answer! We can also assist with conventional billboards – with a wide selection of outdoor advertising locations to choose from. Please browse our website for details on how we can assist you today.

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