When it comes to billboard advertising in Gauteng, Brand IQ is your wholistic solution. We can assist your business with standard and digital options, along with all accommodating services surrounding both advertising methods. These services include professional design and layout assistance, billboard skin production, and skin installation solutions.
If your business wants to run an outdoor ad campaign, we highly recommend that you take the necessary time to plan and consider various elements of outdoor advertising. These elements are our focal point in this article, as we discuss important points that could make or break your ad campaign.
Should I Go Digital or Standard?
There are various benefits to both standard and digital outdoor advertising solutions. One of the most understated benefits to standard billboard advertising in Gauteng is the uninterrupted and exclusive nature of a static image being displayed for a minimum uptime of 28 days. This allows people to familiarise themselves with your brand and your product/service. It is crucial for brand awareness and can assist with brand conviction and exposure as well.
On the other side of the spectrum, digital billboard advertising in Gauteng lends itself to a more fluent and versatile approach to outdoor advertising. With an LED screen that displays several ads in a loop, you can utilise a large variety of digital media formats to convey your message. These include images, animated images, slideshows, and short video clips.
As a result, both standard and digital billboards have their own unique set of benefits – allowing you to pick the specific method that suits your ad campaign goals.
Planning for My Outdoor Ad Campaign
At Brand IQ, we understand the value of proper planning for outdoor ad campaigns. There are various factors to consider, such as digital or standard outdoor billboard advertising options. Once you have decided on your ideal solution, the planning element can begin.
For standard billboard advertising in Gauteng, you need to book your locations in advance. This ensures that your billboard skins will be on display during ideal periods and in ideal locations. It is also important to have enough time for billboard skin production and installation. Once your locations are booked, you can shift your focus to the design and layout elements of your billboard.
For digital billboard advertising in Gauteng, you can cut out the processes of advance booking, billboard skin production, and billboard skin installation. These elements are not required, as your digital media will be directly uploaded to the LED screen and be on display as part of the billboard ad loop.
Digital billboards also allow advertisers to be more creative and change ad text to target specific holidays and relevant current events. This is extremely useful for advertisers that have already established their brands and can speak directly to their target audience. However, if you wish to grow your brand and raise brand awareness, a standard billboard might be a better solution.
Brand IQ is your first choice when it comes to billboard advertising in Gauteng. Please browse our website for details on our available billboard locations and contact us directly if you have any questions on how we can assist you with your outdoor ad campaign.