When your business wants to try out outdoor advertising in Gauteng, Brand IQ is your answer to a professional billboard company. We offer 100s of outdoor advertising locations. This ensures that you can target specific areas and demographics with ease. We can assist your business with conventional and digital billboard solutions as well.
No matter your advertising goals, our outdoor advertising solutions can help you reach them accordingly. Brand IQ delivers everything that you need to run a successful and well-executed billboard campaign. Let’s talk about what you can expect when choosing us as your go-to billboard company.
Accurate Exposure Measurement
We gather useful exposure measurement data on every individual location that we offer to our customers. This gives you a better understanding of a specific location’s exposure data – reflecting information gathered by the OMC (out-of-home measurement council). The methodology behind these measurements includes satellite images of traffic flows and travel patterns. These metrics allow for the creation of a useful and applicable data set that can optimise your campaign.
As a billboard company in Gauteng, these metrics can prove to be invaluable. They allow you to carefully analyse popularity, impact, and reach. This can be used to determine which billboard locations can fit your brand and have the largest impact on those who see your ad. This can also be used for businesses who want to use outdoor advertising as a means of brand exposure and brand awareness.
Static Billboards: Planning, Design, and Installation
As a professional billboard company in Gauteng, Brand IQ is geared to help your business throughout various processes regarding static billboards. These processes start with proper planning. We recommend that you allow yourself ample time for the planning process of your upcoming outdoor advertising campaign.
There are several approaches that you can consider for your campaign. You can book multiple locations and rotate your ads between these locations. You can also book a single location and run your ad for an extended period. This emphasises the importance of careful and accurate planning. Moreover, you should also consider that the minimum uptime for a static billboard ad is 28 days. It’s best to book these locations well in advance to avoid disappointment.
Digital Billboards: Quick, Easy, and Versatile
As a billboard company in Gauteng, Brand IQ offers digital out-of-home advertising solutions as well. These solutions cover our selection of digital billboards. If you want to have a more cost-effective approach to outdoor advertising, digital billboard advertising can be your answer.
These billboards actively rotate between various ads. They can also display various media formats. This creates a unique opportunity for advertisers. Now, you can use a short video clip, animated images, slideshows, and various other media types to your advantage. You can also edit and adapt them for specific holidays or to keep them current. The possibilities are endless.
Brand IQ is your comprehensive answer to a billboard company in Gauteng. Feel free to browse our website for more info on how we can assist your business today. When it comes to outdoor advertising, there are many advantages for your brand. Reap them all with us on your side.