As a billboard company in Gauteng, Brand IQ is your definitive choice when your business considers billboard advertising. There are many benefits to this type of advertising. You can utilise outdoor advertising for a variety of goals as well. No matter how you intend to go about your ad campaign, Brand IQ can assist your business.
Outdoor advertising requires careful planning and accurate execution. Billboards require advance booking to avoid overlapping. There are several elements to outdoor advertising that could make or break your ad campaign. Luckily, Brand IQ can assist you throughout these processes and deliver optimal solutions for your business. Let’s talk about what you should expect when your business is considering outdoor advertising with us.
Proper Planning is Always Recommended
There is a saying that states that proper planning prevents poor performance. This can directly be applied to outdoor advertising. As a billboard company, we offer 100s of outdoor locations that can be booked by our customers. We gather useful datapoints and metrics on every individual location as well. This allows you to book accommodating locations for your ad campaign and target specific demographics and areas that might show interest in your product, service, or upcoming event.
Proper planning also includes how you want to approach your outdoor ad campaign. Some businesses are very successful with a single slogan that is displayed along with their brand. Others want to showcase a special on a specific product. You can also advertise an upcoming event and build hype around it. There are several ways to go about your ad campaign, which, once again, emphasises the importance of proper planning.
Booking the Perfect Locations at The Perfect Timeslots
When starting your outdoor ad campaign, you must book your desired locations in advance with us. Since a billboard skin has a minimum uptime of 28 days, it is crucial to book your locations for the ideal timeslots as well. For example, if you want to promote a brand-new product, you should book the period that correlates with the launch of the product, so that people who see your ad can immediately get their hands on your product.
As a billboard company in Gauteng, we can assist you with the planning and booking of your locations. Once the bookings are complete, we shift the focus to the design and layout of your billboard ad. This is one of the most important elements of your outdoor ad campaign, as it will convey your intended message to everyone who sees the ad.
Manufacturing and Installing the Billboard Skins
Brand IQ can manufacture and install your billboard skins for you. Our services ensure that we can take care of everything inhouse. You are also welcome to outsource billboard skin manufacturing, as we can provide you with the necessary dimensions and requirements for the skins. This also applies to the design and layout, as our experts can assist you with optimising your design for optimal results.
Brand IQ is your first choice in a billboard company in Gauteng. We can assist with conventional and digital outdoor advertising solutions for your business. Please browse our website for details on our available locations and take advantage of outdoor advertising with us in your corner.