As a billboard advertising company in Gauteng, Brand IQ has 100s of outdoor advertising locations that your business can utilise. It is difficult to catch someone’s attention for an extended period in today’s digital age. This is what makes billboard advertising so effective.
With a billboard, you should display only the necessary info about your product or service, as people will only have a brief moment to look at and observe your billboard. Let’s look at some of the most effective ways that your business can use outdoor advertising to your benefit.
Growing and Expanding Your Brand Reach
Putting up a large outdoor ad gives your business the means to get the word out on a specific product, service, promotion, or event. Along with this useful and direct marketing platform comes the opportunity to introduce and familiarise people with your brand. People tend to choose brands that they know and trust, and this is your opportunity to get people to try your brand.
You want people to relate to your brand. This can be accomplished by putting together a relatable ad that is put on display for everyone in the vicinity to see. With a conventional billboard, your ad must be up for at least 28 days, which can work to the benefit of your brand and people getting familiar with seeing your brand.
Utilising LED Billboard Screens
As a billboard advertising company, we offer LED billboard screens as well to open a whole new world of outdoor advertising possibilities. When choosing digital outdoor advertising, the process of booking locations in advance is discarded, along with the process of manufacturing and installing billboard skins. You simply upload the media to the billboard and enjoy a more cost-effective approach to outdoor advertising.
Digital outdoor advertising lends itself to various media formats – allowing you to utilise slideshows, animated images, and short video clips to your advantage. It also lends itself to flexibility – where you can update the content of your ads with short turnaround times. This allows you to keep up with current events and utilise such events to the benefit of your marketing endeavours.
Power Up Your Advertising Campaigns
Although it seems like an old-fashioned method of advertising, outdoor billboard advertising is evolving into the digital age. Nothing beats the efficiency of advertising on a large screen that is on display with nothing around it to distract people from your ad. Whether you book a static billboard for 28 days or choose to run ads on a digital billboard, your ad will be seen by the masses – no matter what. Such an advertising opportunity is rare and should be taken advantage of by any brand and business that want to grow and expand their reach.
Brand IQ is your first choice in a billboard advertising company in Gauteng. Please browse our website for details on our available locations and contact us today if you are interested in our services. Make the most of your advertising campaigns with us in your corner.