People tend to overlook the undeniable impact of outdoor advertising for their brand. A simple fact is that a proper billboard ad can truly give your brand wings. If you are looking for a billboard company in Gauteng, Brand IQ is your answer.
We can assist with conventional and digital billboards – offering a complete solution for our customers. Let’s talk about how outdoor advertising can help your brand to grow and reach new heights.
Clearly Visible and Uninterrupted Advertising
Standard billboards display static billboard skins for everyone in the vicinity to clearly see. These billboards offer uninterrupted advertising – making them ideal for brand awareness campaigns. As a billboard company in Gauteng, we have 100s of outdoor advertising locations. This allows you to target specific areas and demographics when booking your locations.
When we look at digital/online advertising, it is rare to find spaces that are uninterrupted and permanent for at least 28 days. This is what distinguishes static billboards from other forms of advertising. When people drive or walk by a large advertisement that features your brand on it, they get familiar with your brand. In turn, their next relevant purchase will be influenced by them being familiar with your brand.
Always Choosing a Known Brand
Most consumers will choose a known brand when making purchases as opposed to trying something they are unfamiliar with. Although word-of-mouth is still one of the most powerful ways to brand conviction, a static billboard can also persuade people to try out your brand. It also helps if you intrigue people with your billboard ad and give them a reason to try out your brand.
If you want your brand to enjoy more exposure, a billboard company can be your solution to reach larger audiences and brand-new eyes. Brand IQ collects vital data and metrics on our available outdoor advertising locations. These metrics cover popularity, traffic volumes, and typical demographics to give you proper insights when booking your locations.
Planning in Advance
One of the most critical elements of outdoor advertising is ensuring that you have more than enough time for proper planning. Locations must be booked in advance to avoid disappointment, as static billboard ads must be up for at least 28 days. Timing is everything when it comes to outdoor ads. You want to strike while the iron is hot to ensure that your campaign is as effective as it can be.
As a billboard company, Brand IQ can assist your business with every element of outdoor advertising. Our services include design and layout optimisation, billboard skin production, and skin installations to give you peace of mind that we have you covered. We can also provide your business with the specific requirements and dimensions of billboard skins if you want to do it yourself.
Brand IQ is your answer to a wholistic billboard company in Gauteng. Please browse our website for details on our available locations and contact us if you are interested. We can also assist with digital billboard advertising solutions for your business.