In a world where everything is going digital, your business can utilise the benefits of LED billboard advertising. This new way of outdoor marketing and advertising is slowly becoming more popular, as various media types can be used in direct contrast to a static image being on display.
The average attention span of people is shortening. As a result, it is difficult to catch and keep a person’s interest for an extended time. This trend is berthed from shorts on social media platforms, which is why LED billboard advertising is becoming so popular.
What’s the Difference Between Conventional and LED Billboard Advertising?
Conventional billboard advertising is good for brand awareness and can be an effective marketing tool in its own right. However, the billboard skin must be up for at least 28 days, which emphasises the need to nail the timing and book locations in advance. It also requires the production of a billboard skin – a process that is redundant when we talk about LED billboard advertising.
With a digital billboard, you get access to a plethora of advertising options that includes a variety of media formats. You can use short video clips, animated images, and slideshows to catch the attention of people who walk or drive by the advertising screen. The best part is that you simply upload your media files to the billboard and can come up with new designs and content for your ad that speaks to current events and holidays.
Smarter and More Cost-Effective
LED billboard advertising lends itself to a more approachable way of outdoor marketing solutions for businesses. As mentioned before, you can use almost any digital media format to suit your brand and advertising goals. You can also run different ads, dependent on the time of day. For example, in the mornings, you can run a specific video ad and switch it up for the afternoon traffic.
With shared ad space, LED billboard advertising is the ideal platform for collaborative advertising opportunities. This gives you and your professional business partners the means to work together and reach your advertising goals more efficiently. It also lends itself to announcements, event promotions, and upcoming product launches that can be advertised in a more effective manner.
Your Complete Solution to Outdoor Advertising
Whenever you want to run an outdoor advertising campaign, we can assist you with a wide selection of locations that you can target. We gather useful metrics on every individual location as well to give you the necessary data and information to properly plan and execute your outdoor ad campaign. From conventional billboards to state-of-the-art LED billboard advertising, we have you covered. We also offer additional services to ensure that you can get the most out of your designs and layouts when choosing us.
Brand IQ is your all-in-one answer to conventional and LED billboard advertising solutions in Gauteng. Please browse our website for details on our available locations and contact us if you are interested in our services. Elevate your brand to reach new levels with Brand IQ in your corner.