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Outdoor Branding Solutions for 2023

With the new year in full swing, businesses are looking at ways to approach branding and marketing for 2023. It your business requires expert outdoor branding specialists in Gauteng, Brand IQ is your first choice! We offer 100s of outdoor locations that can be ideal to display your brand and reach a wide audience – promoting your brand and introducing it to the world. Brand IQ can assist your business throughout every step of the way – from design and layout to skin production and installation.

How Effective Can Outdoor Branding Be for My Business?

Brand IQ collects essential metrics and valuable data on every individual outdoor branding and advertising location to give your business the necessary information to optimise your outdoor branding campaign. We track traffic volumes, target demographics, and site popularity to ensure that you can choose the perfect location(s) for your ads – whether you have an outlet nearby or want to attract people to your website. As a result, you will grow your audience and establish your brand as a recognisable asset to your products/services.

The Process of Outdoor Branding

Outdoor branding and advertising locations are usually booked in advance to avoid any overlapping with other bookings. The process begins with identifying ideal locations and booking them in advance to give you the necessary time to finalise a design/layout for your ad and produce the ad skins. Brand IQ can assist you with these steps – delivering quotations for design and production when your business needs it. We can also provide you with the dimensions and requirements of the specific ad skins if you wish to produce them yourself. Once these steps are taken care of, your ad skins will be installed, and you can sit back and enjoy the benefits.

Building Your Brand in 2023

Outdoor branding delivers a tried and tested platform for businesses to promote their brand and products/services. It is also a quintessential asset for businesses to convey a specific message, as there is no access point or “condition” for people to see the ad, apart from driving or walking by. If your business wants to start 2023 on the right foot, Brand IQ is your answer to outdoor branding in and around Gauteng.

Brand IQ can assist your business with conventional and digital outdoor branding solutions – with a new range of LED billboards that offers a more approachable solution. Digital out-of-home advertising requires significantly less time investment and can be adapted to suit holidays, specific times of the year, and specific times of the day to accommodate your business needs. These billboards can display slide shows as well – giving your business the means to address a problem, offer a solution, and let the people know how, or where, they can get in touch with you over various slides.

When you need a solution to outdoor branding in Gauteng, Brand IQ is your first choice. Please browse our website for details on our available locations and services, and feel free to contact us today to enquire about location availability and getting your brand out there in 2023!

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