Outdoor Advertising

Your Answer to Outdoor Advertising Solutions in Gauteng

Outdoor advertising can play a pivotal role regarding above-the-line (ATL) marketing for businesses that want to market to a broad audience. If you need a solution to outdoor marketing in and around Gauteng, Brand IQ is your answer! We offer more than 500 locations in the greater Pretoria and Johannesburg areas, giving you the means to target specific locations and run multiple ads on multiple billboards at the same time. You can also rotate a single ad over several of our available locations.

Why Should I Choose Outdoor Advertising in a Digital World?

The introduction of IT and the internet to the world of business and advertising completely changed the way consumers search for and buy products/services in today’s world. Although it is true that below-the-line (BTL) marketing solutions are very effective, outdoor advertising does not need an access point or Wi-Fi to reach an audience – it simply needs an ideal location. There are several local and international companies that run billboard advertisements in Gauteng, serving as a testament to the efficiency of outdoor marketing solutions and how billboards can still generate conversions in a digital world.

How Do I Get My Ad on a Billboard?

When choosing Brand IQ, there are 4 simplistic steps to get your ad on one (or several) of our billboards. First, we source the availabilities of the specific locations that you wish to display your ad(s). This allows us to book available billboards ahead of time and ensure that your ad will be displayed accordingly. Second, the design and artwork of your billboard ad must be finalised. You can ask us directly for specifications or we can design the ad for you as an additional service.

Third, we move on to the production and print of the billboard skin. Here, Brand IQ can give you a production quote if you want us to produce and print the skin for you. Otherwise, you can request site specifications for the intended location(s) for your ad. Our fourth and final step is to install the billboard skin at the specific location, rounding off a simplistic explanation on how we get your ad onto one of our billboards. We can assist in both artwork and skin production, giving you the peace of mind that we can take care of everything throughout these steps.

Location, Location, Location

When it comes to outdoor advertising, location is one of the most determining factors regarding the effectiveness of your ad. If your business has a physical storefront, you can choose a billboard location in the area to let the people know that you are just around the corner from their current location. Billboards can also be effective for businesses that want to direct people to their websites/digital platforms. However, the location of such a billboard will still determine the effectiveness of the ad and the level of exposure in terms of traffic volume and popularity.

Brand IQ is your first choice when your business needs outdoor advertising solutions in and around Gauteng. Please browse our website for details on how we can assist you and feel free to contact us directly for quotation requests. Take your business to new heights with Brand IQ on your side.

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