The world is entering a digital era – where IT and digital displays are being utilised for almost any type of solution, including outdoor advertising. If your business is looking for a solution to LED billboard advertising in Gauteng, Brand IQ is your first choice! Much like conventional billboards, digital out-of-home solutions deliver uncluttered ad space that do not require an internet connection, smart device, or radio to be able to see the ad.
The Difference Between Conventional and DOOH Advertising
Brand IQ delivers solutions for both conventional and LED billboard advertising – putting us in an ideal position to speak to the benefits of both. It also allows us to highlight the most important differences between the 2 and how you can take advantage of both for your business. When it comes to digital out-of-home (DOOH) advertising, we see a growing trend in businesses choosing to go down that road, simply because DOOH does not require physical billboard skin production and offers almost instant turn-around times. In other words, DOOH eliminates the time-consuming process of billboard skin production and allows our customers to customise their ads in a faster and much more approachable manner.
Customisable DOOH Ads
LED billboard advertising presents a unique and lucrative opportunity for businesses that choose to advertise on these billboards. For example, with April Fools’ Day, you can run a prank ad slide to provoke reaction and get people talking about your brand and product – only to address the prank the following slide or the following day. DOOH also allows you to directly speak to a specific area or target audience to get their attention and provoke a reaction to your ad from that specific target demographic – whether it relates to students or people living in Centurion, for example.
A Variety of Options
With an LED billboard advertising campaign, your business is not limited to only run a single ad slide. You can run a slideshow to better explain your product/service to the public and give them a better context of when and where your product/service can make a noticeable difference. An example of this is to design an initial slide that highlights a problem, follow that slide up with a solution to that specific problem in the form of your product/service, and finalising the slideshow with a slide that tells them where to find your business and how to get in touch with you.
Versatile Ad Space
With the consistent growth and expansion of the Information Technology sector in the world, it is only a matter of time before LED billboard advertising becomes the default choice for those who want to advertise outdoors. Soon, LED billboards will display GIFs, videos, and other forms of media that are appropriate and safe for outdoor advertising means. Why wait for the future when you can have it today?
Brand IQ is your solution to LED billboard advertising in Gauteng! Feel free to browse our website for locations and details on our available LED billboards and contact us today with any enquiries. Take advantage of DOOH advertising with Brand IQ on your side!