Does your business need a feasible solution to outdoor branding and advertising in Gauteng? Brand IQ is your first choice in an outdoor advertising company! We can assist your business with conventional and LED billboards, various outdoor branding locations, and all corresponding services to give your business the means to maximise an outdoor branding or advertising campaign and truly have an impact with your ads. Today, we talk about how outdoor branding and advertising can make a noticeable difference for your brand and business.
Why Should I Consider Outdoor Branding for My Business?
Living in a digital age where everyone is glued to their screens makes it challenging to grab someone’s attention with a billboard on the side of the road. Luckily, when driving, your eyes must be on the road and not on the screen of your favourite smart device. As an outdoor advertising company, Brand IQ can assist you to ensure that your outdoor ads demand attention and convey the intended information to those who see it. Outdoor advertising is considered an above-the-line marketing strategy, and with us in your corner, you can rest assured that the intended people will see your ad and brand! This brings us to the process of proper planning before-hand.
The Perfect Location
When considering an outdoor advertising campaign, such an endeavour begins with choosing the ideal location(s) for your ads. Brand IQ offers a delectable collection of outdoor locations to ensure that you can target your intended market and get the desired results out of your campaign. We collect valuable data on every advertising spot – covering traffic volume, popularity, and other useful metrics to ensure that you can make the most of your outdoor ads. Once you have pinned down your ideal location(s), we can move on to the design and layout of your ads.
Important Elements of a Successful Ad Design
As an outdoor advertising company in Gauteng, we understand the dos and don’ts when it comes to the design and layout of outdoor ads. You can design the ads yourself or let our experts take care of the design on your behalf. There are some important elements of a successful outdoor ad that will benefit your ad and business – one of which is having a clean and uncluttered design. People don’t always have the time to carefully glance at your outdoor ad. Therefore, we recommend that your design is as simplistic and clear to read as possible.
Statistics show that people tend to better remember an outdoor ad that features a company’s brand, which is why we advocate that your brand should be represented on your ad as well. Not only will people remember it better, but it will also serve to grow and expand your brand and work towards brand conviction. In the end, an outdoor ad campaign can boost sales and expand the reach of your business if done correctly and professionally.
Brand IQ is your definitive choice in an outdoor advertising company in Gauteng! Feel free to browse our website for details on our available locations and how we can assist your business or contact us directly with any enquiries.