When your company considers an advertising billboard in Gauteng, Brand IQ is your first choice! We offer both conventional and digital billboards that can display your ads and expand your brand’s reach to attract a larger audience and wider brand recognition. At Brand IQ, we pride ourselves in delivering solutions throughout the entire journey of getting an advertising billboard up and running – delivering solutions for the design, layout, and production of the billboard skins to ensure that your company is covered, every step of the way!
The Basics of an Advertising Billboard
There are some fundamentals to remember when considering an advertising billboard – the first of which is booking in advance. Billboard skins are in rotation for a minimum of 28 days, which implies that booking in advance is a crucial element of outdoor advertising – avoiding any overlaps and ensuring that your skin is installed in time. You should also take the time of design, layout, and skin production into account when planning your outdoor advertising campaign to avoid disappointment and guarantee that your skin will be displayed during the intended period.
Options When Booking a Billboard Location
When considering an advertising billboard, you have various options when booking billboard locations. Brand IQ offers a wide range of different and uniquely located billboards to choose from – with useful data on every individual location to give you a solid idea of the traffic volumes, popularity, and audience that a specific billboard will target. When booking locations, you have the freedom to book a single location for a single rotation, multiple locations for a single ad to rotate between them, or multiple locations with multiple ads that will run simultaneously. It is all up to you and what your company wants to accomplish with advertising billboards.
The Design and Layout of Your Outdoor Ads
An advertising billboard usually gives more than enough space and room to get creative. However, you should keep in mind that people will only have a limited time to see and read your billboard. Therefore, less can usually be more in the design and layout of a billboard. Statistics show that billboards that carry a brand are normally more memorable and recognisable as opposed to a billboard without any branding. As a result, it can work to the benefit of both your brand and business to associate your outdoor ads with your brand.
Reaping the Benefits of Outdoor Advertising
An advertising billboard is one of the sole survivors of uncluttered ad space in today’s world. Usually, billboards stand on their own – free from other ads – which is rare in a world of digital ad space, radio ads, and video ads that follow each other in quick succession. Once your billboard skin is installed, you can enjoy the benefits of having a display ad out in the open, free from any impeding, pay walls, conditions, or digital access.
Brand IQ is your professional answer when your company considers an advertising billboard in Gauteng! Feel free to browse our website for a complete map of our billboard locations and contact us today if your have enquiries on how we can assist your business. Reap the benefits of outdoor advertising with Brand IQ in your corner!