When your business needs a solution to LED billboard advertising in Gauteng, Brand IQ is your comprehensive answer! Currently, we offer 23 locations that feature digital billboards and include various popular spots in Pretoria and Johannesburg to ensure that your reach and impact with your ads are optimised. In this article, we talk about the differences between conventional and digital outdoor advertising and how you can utilise digital outdoor advertising to the benefit of your brand and business.
The Primary Differences Between Conventional and Digital Outdoor Advertising
Digital outdoor advertising is slowly but surely taking over conventional outdoor advertising, as it opens new opportunities for advertisers regarding versatility, adaptation, and more efficient marketing solutions in direct comparison to a conventional billboard. With a conventional billboard, it only displays a static image for a minimum period of 28 days, which has its own set of benefits as well, but requires the production of a billboard skin and the installation of such a skin. Whereas digital billboards only require media to be uploaded instead.
With a variety of media formats that can be utilised, advertisers have the freedom to approach their outdoor marketing campaign on various levels. Static images can still be shown. However, animated images can also be used, along with slideshows, videos, and a plethora of visual media that corresponds with your business and brand. On top of this, your ads can be customised on the fly to match specific holidays, current events, or locations. This unique advertising platform can be used for announcements as well – making it ideal for new shop locations, new products, or upcoming events to be put in the spotlight.
The Brand IQ Difference
When choosing Brand IQ for your LED billboard advertising needs, you can expect a comprehensive approach to outdoor advertising solutions. We can assist your business with the design and layout of your ads, optimise your ads regarding visual presentation, and customise ad text to suit specific holidays, current events, and locations. We can also assist your business with conventional outdoor advertising solutions, billboard skin production, and installation solutions to give you a complete package for any outdoor advertising campaign that your business wishes to run.
We offer a dynamic approach to LED billboard advertising, as the process of uploading artwork and media to the billboards are quick and easy to do. This allows our customers to upload specific artwork for the mornings and change it up in the afternoons with a different set of artworks. Dynamic advertising creates a world of opportunities for advertisers and can be utilised in a variety of methods to the benefit of your brand and business. It also adds a versatile element to give you the means to keep your ads up to date and current.
Brand IQ is your first choice for LED billboard advertising in Gauteng. Feel free to browse our website for details on our available services and billboard locations and contact us today if you have any questions about our services. Reap the benefits of outdoor advertising for your brand with Brand IQ in your corner.