When your business considers billboard advertising in Gauteng, Brand IQ is your first choice! We offer a plethora of outdoor advertising locations that includes both conventional and digital billboards. We can also assist with all corresponding services to ensure that your outdoor ad is optimised, targets desired areas and demographics, and is installed or uploaded on time. In this article, we discuss the basics of an advertising billboard for your business and the differences between conventional and digital billboards.
The Basics of Outdoor Advertising
We live in a world that is increasingly more digital when it comes to marketing and advertising. Although online marketing is a feasible solution for almost any business, advertising billboards can still make an undeniable impact if utilised correctly. The first and most obvious advantage of an advertising billboard is uninterrupted ad space. A billboard is visible to anyone who drives or walks by – free from any distractions that you might encounter on digital platforms. On top of that, your ad stays up for a minimum of 28 days, which works to the benefit of brand awareness and recognition for your business.
With a digital advertising billboard, you can take advantage of various elements that cannot be achieved with a single, static image being displayed on a conventional billboard. Digital billboards allow you to customise your ads regarding specific holidays, current events, and locations, as media is directly uploaded to an LED screen instead of going through the processes of skin production and installation. You also have access to a wider range of media for your ads, including video ads, slideshows, and animated images to only name a few options.
Accurate Data Measurements
Brand IQ records accurate data metrics on all our available locations to ensure that you can book the ideal locations for your advertising billboard. Exposure measurements include elements such as location popularity, target demographics, and overall reach. Our billboards are priced accordingly – being determined by reach and impact measurements to ensure that our customers get value for their money. This also ensures that your billboard delivers maximum exposure for your allocated budget. As a result, when you want to run an outdoor advertising campaign, you can take advantage of various data measurement metrics to book your locations for optimal results.
Our Services
When your business wants an advertising billboard, such a process starts with booking locations in advance. Once the bookings are finalised, the focus shifts to the design and layout of your ad. Brand IQ can assist with this process, as well as deliver solutions for the billboard skin production and installation. We walk you through these processes to ensure that your business gets the best possible solutions at every stop along the way.
Brand IQ is your first choice when you need an advertising billboard in Gauteng. Feel free to browse our website for details on available locations and services and contact us directly if you have any questions on how we can assist your business in 2024. Get your brand out there with Brand IQ on your side.