A Professional Billboard Advertising Company in Gauteng

Does your business want to run an outdoor advertising campaign in Gauteng? Brand IQ is your comprehensive solution to a billboard advertising company in the area! We offer 100s of outdoor advertising locations that include conventional and digital billboards to choose from. You have complete freedom over your campaign as well, with the option to book several locations and utilise LED billboard screens to your advantage for a dynamic and versatile outdoor marketing campaign. In this article, we talk about the various elements of both conventional and digital billboards that should be considered before-hand.

Standard/Conventional Billboards

Although the world is turning its attention to digital platforms and solutions, standard billboards still form a crucial part of outdoor advertising solutions for businesses. As a billboard advertising company in Gauteng, we comprehend the undeniable reach and impact that a standard billboard offers advertisers, and we offer corresponding services to accommodate the needs of our advertisers. These services include design and layout optimisation, billboard skin production, and billboard skin installation.

For standard billboards, it is crucial to allocate time for booking locations, finalising artwork, and skin production. Since the ad will be displayed for a minimum period of 28 days, locations must be booked in advance to avoid disappointment or overlapping. You can book multiple locations in advance as well and rotate your billboard skin between the locations every 28 days or run multiple ads to target multiple locations and demographics. Our billboard prices are based on their unique location, reach, and impact to ensure that our prices match ROI expectations and your marketing budget. Therefore, you can have peace of mind that you get optimal value for money with brand IQ.

Digital Billboards

In a sense, digital billboards can be seen as the present-day solution to dynamic and versatile outdoor advertising. As a billboard advertising company in Gauteng, we currently offer 23 LED screen locations to choose from when you wish to go digital with your outdoor ads. Digital billboards eliminate the time-consuming processes of billboard skin production and installation, as it only requires artwork and media to be uploaded to the screen instead. This is where the dynamic element of outdoor advertising comes into play.

With a digital billboard, you have various options regarding the type of media that you want to use for your outdoor ads. These include static or animated images, sequenced slideshows, and short video clips to name a few options. You also have the luxury of running customised ads for specific holidays, times of day, or locations. With endless possibilities, you can truly redefine your approach to outdoor advertising with digital LED screens at your disposal.

Advertisers can also share ad space on these screens, as the screen rotates between ads and does not simply display a single, static image. As a result, digital outdoor advertising can be cost-effective, time-efficient, and completely dynamic to suit your specific preferences.

Brand IQ is your first choice when it comes to a billboard advertising company in Gauteng. Please browse our website for details on our available services and contact us today if you have any enquiries on how we can assist your business with an outdoor advertising campaign in 2024.

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