Living in a modern world where everyone is glued to their screens, people rarely take the time to look up from their devices and see the world around them. However, when people walk or drive by an advertising billboard, it is hard to miss the life-sized display that demands their attention.
If you want to give your brand the means to reach a larger audience, Brand IQ is your answer to advertising billboards in and around Gauteng. Let’s talk about the advantages of outdoor marketing and how your brand and business can benefit for an advertising billboard.
What Are the Benefits of Outdoor Marketing/Advertising?
With an advertising billboard, you cast a wide net for anyone and everyone in the vicinity to see your ad, your brand, and your product/service on a large display that is hard to miss. At Brand IQ, we have a wholistic approach to assist your business to not only get your billboard up and running, but also maximise its efficiency.
Design and layout play huge roles for static advertising billboards. Brand IQ can assist your business with professional design and layout solutions to ensure that your ad demands attention and entices people to react. This can also ensure that your brand gets a wider reach and that people become more aware of your brand.
With brand awareness comes a flood of benefits for your business. People tend to choose a brand that they are familiar with, have a satisfactory experience with, and can relate to. This brings us to the importance of brand conviction – where people will knowingly choose your brand over other brands. To get there, your first step is to introduce and familiarise your target audience with your brand. This can be done by using an advertising billboard.
What Does it Take to Get My Advertising Billboard Up and Running?
Such a process starts with booking your ideal location(s) in advance. The minimum uptime for an advertising billboard is 28 days, which emphasises the critical importance of booking your spots in advance. You don’t want to miss the perfect time for your billboard to be up on display, as it can make a proverbial world of difference.
Once the bookings are finalised, you can start to focus on the design and layout of your advertising billboard. When you are happy with your design, the next step is to produce the billboard skin. Brand IQ can take care of this process for you or give you the dimensions and specifics if you want to do it on your own. Once the skins are produced, all that remains, is for us to install your skins when the time comes.
Brand IQ is your answer to an advertising billboard for your business in and around Gauteng. We also have digital billboards that can be a more cost-effective approach and give you access to a variety of media formats that can be used. Feel free to browse our website for details on how we can assist your business and reap the benefits of an outdoor advertising billboard for your brand today.