Does your business need a smart solution to outdoor branding and advertising? Brand IQ is your solution in Gauteng! We offer conventional and digital options for outdoor advertising, including our brand-new LED billboard advertising option. With the world going digital, it only makes sense that outdoor advertising billboards are doing the same. Today, we will talk about the possibilities, opportunities, and benefits of LED billboard advertising and how your business can utilise these billboards in 2023.
The Difference Between Conventional and Digital Advertising
Conventional billboards require bookings in advance as a result of the ads having to stay on the billboards for 28 days. These billboards also require skin production and installation, which takes up valuable time and resources. On the other hand, LED billboard advertising solutions cut out these processes and can drastically reduce the required time investment as the ads are digital and can immediately be uploaded to the LED billboard. LED billboards can also be booked by multiple businesses simultaneously, as the billboard can display and rotate through multiple slides.
The Possibilities and Opportunities with DOOH
Digital out-of-home advertising is considered as the new kid on the block in the world of outdoor branding and advertising. DOOH offers ample opportunities for businesses to be creative with their LED billboard advertising campaign. With short turn-around times and the ability to display different ads at different times of the day, the possibilities become endless to allow your ads to be relevant, current, and interesting. It also allows you to create a slide show – where the first slide identifies a problem, the second slide offers a solution to that problem with your product/service, and the third lets the people know where they can find you.
Holidays and current events can also be worked into your LED billboard advertising campaign as a result of the quick turn-around times and ease of uploading a new slide to the billboard. As a result, you can customise your ads to speak to specific holidays and current events – making your ads more relatable and getting the people to respond to your ads more frequently. Now, your business can run a dynamic outdoor advertising campaign to maximise the campaign’s potential and drive more business to your doorstep.
How Can Brand IQ Assist My Business?
Brand IQ offers various LED billboard advertising locations in and around Gauteng – gathering useful data and metrics on every individual location to inform you about traffic volumes, target demographics, and billboard popularity. Therefore, you can identify the ideal locations for your ad campaign to target your intended audience and optimise your ad’s exposure to the public. In the end, Brand IQ is here to assist your business with everything – from the design and layout of your ads to uploading and updating your ads on the LED billboard.
When you need an all-encompassing solution to LED billboard advertising in Gauteng, Brand IQ is your answer! Please browse our website for details on our billboard locations and contact us today if you want to enquire about LED billboard availability and pricing. Start 2023 with a bang with Brand IQ on your side!