Outdoor advertising has evolved and changed with the times. In olden days, an outdoor marketing campaign consisted of static ads being put on display on conventional billboards, buildings, and tall structures. Although this type of outdoor marketing still exists, LED billboard advertising has become a popular contender.
When looking at digital format ads, there are several feasible examples that are not only effective but can convey a message. We see this with short video ads that are used by almost every digital platform today. With LED billboard advertising, your business can utilise a variety of digital format ads to reach your target audience. Today, we discuss digital ads, their benefits, and their applications for your business.
Outdoor Digital Ads: How Can My Business Utilise LED Billboard Advertising?
- A Variety of Digital Formats: LED billboard advertising allows businesses to use a variety of digital formats for their ads. These formats cover short video clips, slideshows, animated images, and static digital images that can be displayed on a large LED screen. Ads rotate in sequence on these screens, and advertisers have the means to run multiple ads as well.
- More Control Over Your Ads: Advertisers that run ads via LED billboard advertising have more control over their ads. For example, they can run a specific ad throughout the morning traffic and change it up to a different ad for the afternoon traffic. Advertisers can also change the ad text of their ads with short turnaround times. This creates opportunities to target specific holidays, keep up with current events, and collaborate with other advertisers.
- Memorable Ads: There are various excellent examples of digital ads that jump out from the rest. Since LED billboard advertising delivers a shared ad space, you want your ads to stand out from the proverbial crowd. With the use of digital art, clever video editing, and other means, you can create a memorable ad that speaks to your specific target audience. You can also address specific causes, support specific ventures, and announce new products or services by using creative digital ads to your advantage.
- Staying Current and Relevant: In world where it is difficult to keep up with all the latest trends, you want your business to embrace the digital age with LED billboard advertising. This will give your business and brand the means to stay current and relevant, as your ads can be changed and adapted to current events and the latest linguistic trends. It is always good to have an element that people can relate to in your ads.
- Choosing Brand IQ: Brand IQ has a sensible selection of LED billboard locations in Gauteng. We can deliver fast turnaround times for digital ads and can also assist with changes or new ads being added into the rotation. Moreover, LED billboard advertising can be a means of cost-effective marketing, as well as collaborative advertising between business partners.
Brand IQ is your first choice when it comes to LED billboard advertising in Gauteng. Please browse our website for a map of our LED billboard locations and contact us today if your business is interested in advertising with us.