When your business wants to run an outdoor marketing campaign in Gauteng, Brand IQ is your definitive choice in a billboard advertising company. We can assist your business with static and digital solutions – with a plethora of advertising locations in and around Gauteng.
Running a successful outdoor marketing campaign requires proper planning and execution. As a result, we recommend that you set aside the necessary time for planning before jumping headfirst into such a campaign. Today, we talk about the various approaches and strategies for both static (conventional) and digital (LED) billboard advertising for your company in Gauteng.
Static Billboards: Processes and Strategies
- Booking Your Locations in Advance: For static billboards, you are required to book your billboard locations in advance. This is because of the minimum uptime of such ads being 28 days. Brand IQ provides our customers with sensible data metrics on every individual location. This gives you the means to make informed choices when booking your locations.
- Billboard Skin Production: As a professional billboard advertising company, Brand IQ can produce the billboard skins for you at an additional fee. We can also provide you with the necessary dimensions if you want to outsource the production.
- Marketing Strategy for Static Billboards: Conventional billboards offer uninterrupted ad space – making them ideal for brand recognition, product awareness, and announcements. Such billboard ads can work towards promoting your brand, build awareness around specific campaigns, and establish brand conviction.
LED Billboards: Processes and Strategies
- Fast Turnaround Times: If you want your outdoor ads to be displayed in a hurry, LED billboard advertising is your solution. By choosing us as your billboard advertising company, you can have peace of mind that your digital ads will be uploaded to the desired LED screens in fashionable time.
- Cost-Effective: Running ads on a digital LED screen can be more cost-effective in the long run. Since these screens offer shared ad space, your ads will be part of a loop that is being displayed by a specific screen. This creates various collaboration opportunities for advertisers as well.
- Marketing Strategy for Digital Billboards: As your definitive billboard advertising company, Brand IQ can assist your business with a variety of options regarding digital billboard ads. You have the means to change ad text for specific locations, public holidays, or relevant current events. You can also run specific ads on different times of the day. The possibilities are endless.
Optimising Your Outdoor Marketing Campaign
If your business wants to optimise your upcoming outdoor marketing campaign, you need a professional billboard advertising company that can assist with every process involved with such a campaign. You want tangible returns on your investment as well, which requires such a campaign to be successful and reach its goals. All of this is possible when choosing Brand IQ as your outdoor advertising solution in Gauteng.
Feel free to browse our website for a complete map of our available outdoor advertising locations. You can also peruse our FAQ section to answer any questions that you might have about our services. Contact us today if your business is interested in working with a professional billboard advertising company in Gauteng.