Although everything is going digital nowadays, there is still viability to a static advertising billboard for your business. When you want to run such an ad in Gauteng, Brand IQ is your answer. We have 100s of outdoor advertising locations that can be ideal for your brand to be introduced to the masses.
When it comes to static advertising billboards, we recommend that you set aside the necessary time for planning, as well as booking your locations in advance. These elements are crucial to ensure that your ads display throughout the intended and ideal periods – avoiding any disappointment. Today, we talk about how a static life-size ad can still have an impact for your brand and business in a time where everything leans toward digital solutions.
How Can a Static Billboard Benefit My Brand/Business?
- Uninterrupted Visibility: Any type of outdoor digital advertising – via LED screens – will put your ad in a sequence of ads that are displayed on a loop. With a static advertising billboard, you have uninterrupted visibility, as your ad is the only ad that is on display. Furthermore, such an ad has a minimum uptime of 28 days – ensuring that people who constantly drive by will familiarise themselves with your ad, your brand, and your product/service that is being advertised.
- Brand Growth: With a static advertising billboard, it is important to add your brand to such an ad. You want the people who see the ad to remember your brand – first and foremost. Not only do you have the means to introduce your brand to a large audience, but you will also allow people to remember your brand. This leads to increased brand awareness over the long term and can lead to brand conviction as well when people choose your brand and are happy with their choice.
- Becoming a Landmark: If your static advertising billboard ad is displayed over an extended period, people will start to use it as a landmark. They will come to expect your ad being on display on that specific location – referring to it as a staple landmark on their commuting route. This cannot be said about LED screens that display ads in rotation as opposed to only displaying a single, static ad.
- Following the Procedures: There are several processes and procedures that must be followed to get your ad up on a static advertising billboard. Brand IQ can assist you with these processes. It all starts with identifying the ideal locations for your ads. Whether you want to target an area that is in the vicinity of your storefront or want to target a brand-new location, the sky is the limit. Brand IQ can assist with the creative elements, as well as the billboard skin production and installation of your ads.
Brand IQ is your first choice when it comes to advertising billboards in Gauteng. We offer both static and digital options to choose from. Feel free to browse our website if you want a map of our available locations. Contact us today if you are interested in our services for your business. Let your brand reach new heights in 2025 with Brand IQ on your side.