Does your business want to utilise digital billboards for outdoor advertising campaigns in 2024? Brand IQ is your first choice in Gauteng! We offer several locations in and around Gauteng and can assist your business with various elements surrounding the design, layout, and upload of your digital media to these specific locations. In this article, we discuss the functionality of going digital with outdoor advertising campaigns and the various benefits in comparison to conventional billboards.
How Does DOOH Advertising Work?
Digital out-of-home (DOOH) advertising refers to using digital billboards to display various media types on large LED screens and is considered the new method of outdoor advertising. By utilising a digital screen, you have the option to display various types of digital media that include static images, animated images, slideshows, and videos. Conventional billboards have a minimum uptime of 28 days for a single static image. With a digital billboard, images can be rotated and edited to speak to current events, target specific holidays, and address specific locations directly.
Businesses can also save some money by sharing ad space on a digital billboard. Since the screen does not display a single static image, it can rotate between different ads and allow collaboration between businesses. As a result, you can expect more cost-effective rates by not only sharing ad space, but also avoiding skin production and installation costs – as the media is simply uploaded to the screen.
The Benefits of DOOH for My Business
Digital billboards create new outdoor advertising possibilities by delivering a digital platform for advertisers that can be used more creatively and be more effective than a static image. By utilising slideshows, you can create and display sequencing images to tell a story or inform the public on how your services or products address specific issues. For example, a 3-slide slideshow can reference to a specific issue in the first slide, address the issue with your solution in the second slide, and have useful contact information in the third and final slide of the sequence. This allows people to relate to your ad as opposed to only seeing a static image and having to figure it out on their own.
Ads on a digital billboard can also be edited to make the most of certain holidays or address current events and issues. For example, April Fool’s Day is one of the most lucrative marketing opportunities for businesses that want to create hype around their brand and get people talking. With a digital billboard, your business can create an ad that is specifically designed for April Fool’s Day and only display that ad during this specific day. Once the hype train is over, regular ads can resume, and your business can reap the benefits of people talking about your brand and the April Fool’s stunt that you pulled.
Brand IQ is your first choice when it comes to digital billboards in Gauteng! Feel free to browse our website for details on our available locations and contact us today with any questions on how we can assist your business with outdoor advertising solutions. Choose Brand IQ for 2024 and enjoy a comprehensive solution to outdoor branding and advertising with us on your side!