Are you looking for a professional advertising billboard company in Gauteng that can assist you with outdoor advertising solutions? Brand IQ is your comprehensive answer! We assist our clients throughout the entire process of getting their billboards up and running – from initial location bookings to final installations. As a result, you can rest assured that we have solutions to every process, with more than 500 outdoor advertising locations to choose from. In this article, we talk about the processes that are involved with an advertising billboard and what you can expect from Brand IQ in 2024.
What Does It Take to Get My Billboard Up and Running?
This process starts with booking your ideal locations in advance, as an advertising billboard has a minimum uptime of 28 days. Therefore, to avoid disappointment and overlapping, it is crucial to book these locations in advance. Brand IQ gathers useful information and metrics on our individual locations to give you a good idea of traffic volumes, target demographics, and popularity. These metrics allow you to book the perfect locations for your outdoor ads – optimising its reach and efficiency.
You have the option to book multiple locations for your advertising billboard and have it rotate between these locations over 28-day periods. You can also book multiple locations simultaneously and run multiple ads. Dependent on your target demographic and the traction you expect your ads to get, you can decide whether you want to go conservative or aggressive with your marketing strategy. Once you have finalised your location bookings, the next step is to finalise your designs and layouts for your outdoor ads.
Getting The Most Out of Your Advertising Billboard
Branding is one of the most crucial elements of any advertising billboard. Not only will viewers of the billboard connect your brand to your specific ad, but they are also more likely to remember your ad because of it. As a result, during the design and layout processes, you should keep in mind that your brand should be integrated. Brand IQ also offers professional designers with ample experience in the field of outdoor ads who can assist you to get the most out of your ads. All that remains, is the manufacturing of the billboard skins, as well as installation when the time comes around for your ads to go up.
An advertising billboard requires the manufacturing of a billboard skin that specifically fits the dimensions of set billboard. Such a skin requires quality materials as well to offer optimal resistance against weather conditions such as harsh sunlight and rainstorms. Brand IQ can provide your business with a quotation to produce your skins on your behalf, or simply give you the dimensions and requirements to produce these skins on your own or through a 3rd party.
Brand IQ is your first choice when it comes to advertising billboards for your business in Gauteng! Feel free to browse our website for details on our services and a full map of our available locations and contact us today to kick off your 2024 with Brand IQ on your side!