The world around us is constantly evolving and changing with the times. This also applies to outdoor advertising. Digital billboard advertising is the new kid on the block – creating a brand-new approach to outdoor ads. This raises a vital question: Which type of advertising is ideal for your business and brand?
Although digital billboard advertising is very attractive, static billboards are still effective for brand awareness and brand conviction. However, if you want to reach your audience with digital multimedia ads, your answer lies in LED screens. Let’s talk about how your business can utilise digital outdoor marketing and advertising to your benefit.
The Versatility and Flexibility of Digital Outdoor Advertising
A static billboard displays a static image for a minimum uptime of 28 days. This means that you cannot change anything on that skin for the time it is up. With a digital approach, your media is simply uploaded to the LED screen and can be changed and altered as you see fit. As a result, you can keep your digital ads relevant, current, and always ready to target specific locations, holidays, and current events.
You can create an ad rotation that displays a specific ad in the mornings and switches it up during the afternoons. You can also create a slideshow of ads to convey a message, address a specific problem, or display how your products/services can be applied. Another clever idea is to create a short video ad, as digital billboard advertising lends itself to almost any type of digital media format.
Building a Relevant Audience
If there is one thing that we can take from platforms such as TikTok and YouTube, is that video shorts allow brands to build a relevant audience. This can translate to your digital billboard advertising campaign as well. People will remember memorable ads and look forward to the next ad if they are interested in your products/services.
You want to tailor your digital ads around your target audience to pique their interest and work towards brand conviction. Therefore, you should convey clear messages through your ads that are tangible, and people can get behind. There are myriads of examples of brands that are tied to specific slogans or charitable causes. With a clear vision, you will ensure that your target audience will support your brand for the foreseeable future.
How Do I Get My Message Across?
With the advantage of multimedia on your side, it is easy to convey a message via digital billboard advertising. There are several efficient methods that can be used. You can also utilise holidays and current events to grab the attention of people who are unfamiliar with your brand. The possibilities are endless, and the opportunities are there to grow your brand and expand the reach of your brand accordingly.
Brand IQ is your first choice when it comes to digital billboard advertising in Gauteng. Please contact us today if you are interested in our services. Take advantage of multimedia outdoor advertising for your business and brand with Brand IQ is your corner.