Billboard advertising in Gauteng can be your go-to choice when you want to reach large audiences and attract more people to your brand and business. This type of advertising can help you establish your brand, grow your brand, and expand your brand reach accordingly.
Brand IQ delivers a platform for advertisers to take advantage of both static and digital billboards in and around Gauteng. We offer 100s of locations that can be used by your business to promote products, services, upcoming events, and the like. Let’s talk about how you can utilise billboard advertising in Gauteng and what you can expect when choosing Brand IQ.
Benefits of Static Billboards
Static billboards display a static image on a billboard skin that has a minimum uptime of 28 days. This type of advertising is ideal for brand recognition, brand exposure, and brand awareness. We suggest that your brand is clearly visible on such a billboard, as people tend to associate the ad that they see with the brand.
These locations must be booked well in advance to ensure that there isn’t any overlapping. Proper planning is key when it comes to static billboard advertising in Gauteng, as you want your ad up during the perfect time and at ideal locations. When booking billboards, Brand IQ provides your business with crucial data and metrics on the locations that you are interested in. These metrics include traffic volumes, target demographics, and billboard popularity to only name a few.
Benefits of Digital Billboards
If you want to run a multimedia outdoor advertising campaign, your answer is digital billboard advertising in Gauteng. These billboards rotate through various ads and can display almost any type of media. Media types can include animated images, slideshows, and short video clips, for example. You can also alter ad text on the fly and target specific current events, holidays, and locations.
Since it is as easy as simply uploading multimedia files to the digital billboard, there is no need for billboard skin production or installation. This gives you a more versatile and approachable solution to outdoor advertising in Gauteng.
Which One is Best for My Business?
It depends on your specific ad campaign goals. There isn’t a definitive answer when it comes to choosing between static and digital billboards, as both have their advantages and drawbacks. You want to choose an option that falls within your budget and timeframe. You also want an option that can speak to your target audience – whether via a static image or a short video clip. Doing your research before-hand can be vital in the success of billboard advertising in Gauteng. With Brand IQ on your side, we can help you optimise your outdoor ad campaign for improved results and ROI.
Brand IQ is your first choice when it comes to billboard advertising in Gauteng. Please browse our website for details on our available locations and services and contact us directly if you are interested. Reap the benefits of outdoor marketing and advertising with Brand IQ in your corner.