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Brand IQ: Your Solution to Outdoor Advertising

Do you need a marketing/advertising platform that can introduce and grow your brand in South Africa? Brand IQ is your solution to outdoor advertising – giving your business a platform to reach a broad audience and draw more attention to your brand! Today, we will discuss the various elements of outdoor advertising and how your business can utilise such a platform to your benefit.

Why Should I Consider Outdoor Advertising for My Business?

We live in a technology-driven world where everyone has a smart phone and social media accounts. As a result, most businesses would consider online marketing over outdoor advertising as they can target their ads to a specific market. However, this adds specific “conditions” to people seeing your ads, which is not the case with outdoor advertising. The only “condition” to see a billboard ad is to look at the billboard. Therefore, your target audience includes everyone who drives past the billboard which creates its own unique set of marketing and advertising opportunities.

Building Your Brand with Outdoor Advertising

Brands carry value and power, and people love to choose a brand and be loyal to their choice. With Brand IQ’s outdoor advertising solutions, you have the means to brand large billboards and create a memorable display to ensure that people can connect your brand to your products, services, or specific messages. Outdoor advertising also allows you to inform people about your close-by storefront or retail outlet and some basic directions to reach your location. With a unique design that commands attention when someone sees your billboard, you have the potential to build your brand and give people something that they can relate to.

Brand IQ can Assist with Every Step

When you are interested in outdoor advertising for your business, there are several steps to get a billboard ad up and running, starting with finding and booking the ideal location(s) for your ad. These locations must be booked in advance to avoid any overlaps, and we have several billboard locations that are spread across South Africa. We offer useless data on our billboard locations – giving you the means to carefully analyse and choose the perfect location(s) over the ideal timeframe for your ad. Once you have booked the location(s), we move onto the creative part of the billboards.

The creative elements of your outdoor advertisement will directly impact the efficiency of your ad. It can be challenging to come up with a professional design that is informative, intriguing, and memorable at the same time. Brand IQ can assist with the creative elements to deliver a show-stopping billboard skin for your business. We can also provide a quotation to produce such a billboard skin once the creative side is sorted. If you want faster turn-around times, we also have digital billboards that deliver more versatility and the ability to display multiple ads throughout the day.

Brand IQ is your first choice when you need outdoor advertising solutions in South Africa. Please browse our website for details on our available locations and services and contact us today if you want to take advantage of the benefits of outdoor advertising for your business!

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