When your business wants to run an outdoor advertising campaign, Brand IQ is your answer to both static and digital advertising billboards in Gauteng. The choice is yours when it comes to the specific advertising billboard that you want to use for your ads. Not only do we offer a wide range of advertising locations, but we also offer corresponding services that include billboard skin production and design and layout assistance.
Today, we compare static billboards to digital billboards, when to use which, and how your business can benefit from both.
How Does Static Billboards Compare to Digital Billboards?
- Visibility: A static advertising billboard delivers an uninterrupted outdoor display that is visible around the clock and doesn’t change for at least 28 days. This type of outdoor advertising is highly effective for brand recognition, awareness, and exposure. The longer such an ad is on display, the better the results. Digital billboards deliver shared ad space to allow your business to run a more cost-efficient outdoor ad campaign. Although the LED screen rotates between different ads and does not exclusively display your ad, there are other benefits from going digital with your ads.
- Production Cost: Static billboards require billboard skin production and installation. Brand IQ offers both these services to our customers. However, it takes time and has its own involved costs. Digital billboards cut out these processes, as your ads are simply uploaded to the LED screen, without the need of producing a billboard skin or hanging the skin on the canvas.
- Versatility: Static advertising billboards only display a single billboard skin. This is a drawback when it comes to ad versatility, whereas digital ads can be edited, changed, and rescheduled on the fly. With a digital advertising billboard, you can pivot off current events to promote your relevant products/services, target specific holidays, and speak to specific locations and demographics. You can also schedule your ads to display during specific times of day.
- Formats: Digital billboard ads are king when it comes to utilising various media formats for your outdoor ads. In comparison to only having a static billboard skin on display, which is the case with a static billboard, digital billboards can display short-form video ads, slideshows, and animated images to name a handful of examples.
- Turnaround Times: For static billboards, you need to book your billboard locations well in advance. This is because of the minimum 28-day uptime of such ads. If you want your timing to be exact and get the most from your billboard ads, it is pivotal to ensure that your ads display during the optimal timeframe. However, if you are in a rush to get your ads to display as quickly as possible, digital advertising is your solution. The turnaround times for these ads are much shorter, as you only need approved media files to be uploaded to these LED screens.
Brand IQ is your first choice in advertising billboards for your business in Gauteng. Please browse our website if you want a complete map of our available locations and contact us today if you have any questions about our services. Maximise your outdoor advertising in 2026 with Brand IQ by your side.
