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Advertising on Digital Billboards in Gauteng

When your business wants to advertise on digital billboards in Gauteng, Brand IQ is your holistic solution! We offer a variety of digital billboard locations, along with hundreds of conventional outdoor advertising locations, to give your business feasible options. Brand IQ also offers accommodating services relating to outdoor advertising and branding solutions. In this article, we focus on the benefits of digital billboards and how your business can completely utilise LED billboard screens for marketing and advertising purposes.

Going Digital

Digital out-of-home (DOOH) advertising is fairly new in the market of outdoor advertising and has proven itself a worthy medium to convey digital ads in an outdoor space. A large LED screen does not display a static image over a period of 28 days, which is the case with a conventional billboard, but rather rotates between ads to create a shared outdoor ad space. This allows businesses to save valuable time and money when they consider outdoor advertising, as the processes of billboard skin production and installation are no longer needed and replaced with media uploads to the specific LED screen.

With shared ad space, businesses can collaborate and utilise the ad space together to save money and be more efficient with their outdoor marketing and advertising campaigns. When it comes to digital ads on the internet, a similar concept is applied – where ads are rotated as opposed to being static. Ad rotation also implies that a single business can run multiple ads on a single LED screen and utilise multiple media types. These media types can include static images, animated images, slideshows, and video files to only name a few.

Versatility Meets Efficiency

Digital billboards allow businesses to engage in a new form of versatile marketing and advertising for outdoor purposes. Since the turnaround times on ads are drastically decreased because of the digital nature of the ads, they can be edited, adjusted, and customised to speak to current events, upcoming holidays, and specific target locations. This allows advertisers to draw in a bigger audience, keep their ads relevant, and tell a story that could bring in more customers in the end.

People love April Fools’ Day and businesses can utilise this whimsical day to their advantage. With digital billboards, you are likely to see some April Fools’ ads that provoke attention and reaction from their viewers. These ads are misleading, make false claims, and seek humour to draw attention and create buzz around brands. In most cases, if the ad hits home with a specific audience, it will most definitively work in that brand’s favour. With April Fools’ Day around the corner, now is the perfect time to start planning how your business can make the most from this day by using digital billboards to run specific ads during that day.

Brand IQ is your first choice when it comes to digital billboards in Gauteng and the surrounding areas! Feel free to browse our website for details on our available LED screen locations and corresponding services and contact us directly with any enquiries on how we can assist your business with DOOH advertising solutions.

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