A Holistic Approach to Outdoor Advertising for Your Business in Gauteng

When your business considers outdoor advertising in Gauteng and the surrounding areas, Brand IQ is your holistic answer! We offer over 500 outdoor advertising locations that cover conventional and digital billboards for a wide range of opportunities to grow your brand, introduce new products/services, and run promotions. In this article, we talk about how billboards can expand your brand reach and give your brand wings to reach new heights in your specific sector of business.

Uninterrupted Ad Space

In a digital age, there are dwindling numbers of uninterrupted ad space that can be utilised by businesses over extended time periods. Conventional billboards are still useful outdoor advertising and marketing tools because of the uninterrupted ad space and having the billboard ad up for at least 28 days. Therefore, people will familiarise themselves with your ad when driving by it every day, which leads to brand conviction. In turn, if they like what they see, they are more likely to pick your brand with future purchases, because they have become familiar with it.

At Brand IQ, we gather useful data and metrics on every individual outdoor location to give you the means to maximise your outdoor advertising campaign. These metrics include billboard popularity, traffic volumes, target demographics, and other info that can be utilised to identify and book the ideal locations for your ads. Brand IQ can also assist with digital billboard advertising that opens a brand-new approach to outdoor advertising and how different media types can be used to display on large LED screens as opposed to having a static image on display for at least 28 days.

Digital vs. Conventional

There are several factors to be considered when your business wants to run an outdoor advertising campaign. One of the most prevalent factors is to decide whether you want digital ads or static images. Both have their benefits and drawbacks, with their own unique set of processes to consider as well. For conventional billboards, time must be allocated to produce the billboard skins and install these skins. However, with digital ads, skin production isn’t necessary, and the installation process is replaced with a simpler upload process. This allows for more versatile and adaptable marketing and advertising that can be customised to speak to current affairs, holidays, or target locations.

With outdoor advertising, people can clearly see the large billboard ads when walking or driving by them, which is why it is crucial to include your brand on these ads. Brand awareness goes a long way for businesses and with a conventional billboard that displays a static image, it is vital to display your brand. This will allow people to familiarise themselves with your brand, especially those who commute past your billboard every day.

Brand IQ is your holistic answer to outdoor advertising solutions in Gauteng and the surrounding areas! Feel free to browse our website for details on our available locations and services and contact us today with any enquiries on how we can assist your business with billboard advertising solutions.

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