When your business wants to take advantage of outdoor advertising in Gauteng, Brand IQ is your comprehensive solution! We are a billboard company that can assist with conventional and digital billboards, as well as assistance with the various processes that are involved with designing and manufacturing billboard skins. In this article, we talk about how outdoor advertising can help your brand to grow and reach a wider audience, the benefits of outdoor advertising, and what you can expect when choosing Brand IQ for your outdoor advertising campaign.
Growing My Brand with Outdoor Advertising
As a billboard company, we understand the dos and don’ts when it comes to outdoor advertising and can give you our expert advice for the design and layout of your billboard. One of the most crucial and memorable elements of a big billboard, is the brand that is associated with that specific ad. People are more likely to remember an outdoor ad that has a visible and clear brand being displayed on it. Therefore, it is to the benefit of your brand and business to have a clearly visible logo and corporate identity on your outdoor ads.
At Brand IQ, we gather useful data and metrics on our individual locations to give you a better scope regarding traffic volumes, target demographics, and billboard popularity. As a result, when you book your locations, you can utilise these metrics to optimise your outdoor ad campaign and draw in more customers to your business by identifying areas that might be more interested in your products or services. This also gives you the means to target specific locations that are in the vicinity of your brick-and-mortar storefronts.
The Process Behind a Billboard
As a billboard company in Gauteng, Brand IQ can assist your business throughout the various processes of getting a billboard up. These processes start with booking your ideal locations in advance. Since the minimum uptime for a billboard ad is 28 days, it is crucial to book these locations in advance to avoid disappointment or bad timing. Once the locations are booked, the focus shifts to the design and layout of your ad. Brand IQ offers experts in this field and can assist your business with a stunning and eye-catching design.
The next process is the development/production of the billboard skins. Brand IQ can take care of this process for you or give you the dimensions and requirements if you want to outsource it to someone else. Once the skins are produced, all that remains, is the installation. If you choose to go digital, you can avoid billboard skin production, as the digital ad will simply be uploaded to the LED screen and displayed accordingly. No matter how you want to approach outdoor advertising, we have you covered with various solutions that will suit your budget and business needs.
Brand IQ is your first choice in a billboard company in Gauteng! Feel free to browse our website for details on our available services and outdoor locations and contact us directly if you are interested in outdoor advertising for your company in Gauteng.