Does your business need a solution to advertising billboards in Gauteng and the surrounding areas? Brand IQ is your first choice! We offer hundreds of billboard locations that include both conventional and digital LED options and can assist your business throughout the entire process of getting your ads up and running. In this article, we answer some crucial frequently asked questions about advertising billboards and how you should approach this type of advertising in 2024.
What is the Minimum Uptime of an Advertising Billboard?
An advertising billboard will display a single billboard skin for a typical minimum uptime of 1 month or 28 days. A single site can be booked for multiple months as well to extend the uptime of your ad. You can also book multiple sites and rotate your billboard skin between these sites if you want to reach a wider audience. Your final option is to book multiple sites simultaneously and run multiple ads to target a broad audience over a minimum 28-day period.
How Much Time Do I Need for Planning?
We recommend that you start to plan and book your locations 3 months in advance. Some popular locations tend to be booked for 6 to 12 months in advance and should be kept in mind when you plan your advertising billboard campaign. We also recommend that you allow your business a month’s time to finalise the creative elements of your ad(s), as well as the billboard skin production process. There might be some last-minute advertising opportunities that pop up during the planning phase as well. In such a case, we can fast-track this process to be completed in a week.
Can Brand IQ Assist Me with the Design/Artwork for My Ad?
When your business wants to design an advertising billboard that captures the attention of people who walk or drive by, it is best to employ professional designers who have experience and expertise regarding billboard ad designs and layouts. Brand IQ offers an in-house creative service that can assist your business with these elements and deliver their expertise on the matter. Most of our clients opt to take care of the creative elements on their own, which is also an option if you do not want to use our in-house creative service.
How Much Will an Advertising Billboard Cost Me?
There are several factors that determine the cost of an advertising billboard. The first factor is the location – as some locations are more popular than others and draw more attention. The size of the advertising billboard is another determining factor, as bigger billboards will cost more to book. There are other elements to consider as well, including the billboard lease period, the print/production of the billboard skin, and the installation of the skin.
Brand IQ is your all-encompassing solution when your business considers an advertising billboard in South Africa for 2024! Feel free to browse our website for a map of our available locations and contact us directly with any questions. Put some wind underneath your brand with Brand IQ on your side!