Digital billboard advertising adds a new dimension to outdoor advertising. It lends itself to versatility and creativity. You can also expect fast turnaround times. Advertisers can share ad space with business partners for a more cost-effective solution as well.
There are many valid reasons for your business to choose digital billboard advertising in today’s digitally driven age. So, this beckons the question: How can my brand/business utilise digital billboard marketing? Let’s answer this question with a handful of examples and explanations surrounding digital advertising.
- Versatile Outdoor Marketing
One of the biggest draws to digital billboard advertising, is its versatility. Not only can you run different ads on different locations, but you can also customise them. This means that you can target specific days of the week, specific holidays, or specific current events that might be relevant to your products/services.
These billboards also allow for the use of different media formats for your ads. These formats include animated images, slideshows, and short video clips to name a few. The ad space is shared among multiple advertisers, as the billboard cycles through the various ads that are currently uploaded to its database. Therefore, you can involve your business partners and run a combined campaign as well.
- Targeted Advertising on a New Level
Digital billboard advertising allows your business to target specific areas and demographics – not only by location, but also by utilising wording and ad text that directly speaks to specific audiences. You also have the freedom to run specific ads during specific times of day. This allows you to target the morning traffic with a specific message and hit them with a follow-up message during the afternoon traffic.
By creating a narrative with your ads, you will spark people’s interest. They will be on the lookout for your specific ads, as they want to continue the narrative and follow along the story that your marketing campaign is conveying. It comes down to having access to a platform that allows you to be creative. This also opens the door to various approaches for outdoor marketing that might not be possible with static billboards.
- Avoiding Production and Installation
Static billboards require billboard skin production and installation to get your ad up and running. They also require location booking in advance. These elements are not required with digital billboard advertising.
You simply need to upload your created media to a digital billboard, and it will be displayed throughout its cycle. This means that you can change ad text on the fly and fully utilise the quick turnaround times to address current events. By avoiding skin production and installations costs, you can also save money and time in direct comparison to running a static billboard campaign. No matter how you want to utilise digital billboard advertising, Brand IQ has you covered.
When your business needs a solution to digital billboard advertising in Gauteng, Brand IQ is your first choice. Please browse our website for details on how we can assist your business. You can also find a complete map of our available locations on our website. Kick off your outdoor advertising campaign in style with us in your corner.