When your business wants to run an outdoor advertising campaign in Gauteng, Brand IQ is your answer to a professional billboard company! We can assist your business throughout the entire process of getting your billboards up and running – from booking the locations to installing the billboard skins. Today, we discuss the impact of billboards and how Brand IQ can assist you in maximising your outdoor ad campaign accordingly.
The Impact of a Successful Billboard Campaign
Several businesses consider billboard advertising without proper planning – slapping a basic ad together that doesn’t truly capture their audience. With a professionally designed ad that is on the ideal spot, such an ad will grab the attention of passers-by and give those who read the ad the necessary information about the product/service that is being advertised. People also tend to respond better to outdoor ads that feature a brand as opposed to those that don’t. As a result, you want to place your outdoor ad on an ideal spot to ensure that you capture your intended audience and get the best possible response to your ad.
How Can I Maximise My Outdoor Ad Campaign?
When choosing Brand IQ as your billboard company, our process begins with booking your billboard locations in advance to avoid any overlapping and ensure that your ads will be up in time. Billboard locations are booked for at least 28 days in an ad cycle. Therefore, if you have a new product/service launching, you need to plan to strike at the perfect time. Brand IQ collects valuable data and metric on each of our billboard locations – covering popularity, traffic volume, and intended target audience to only name a few.
Once you have booked your ideal location(s), we move on to the design and layout of your ad(s). Brand IQ can assist with ad design and layout or simply give your business the dimensions and requirements of the ad’s layout and size to let you design the ad on your own. It is important to keep a billboard ad appealing, simplistic, and straight to the point to avoid any confusion and ensure that people can get the necessary info with a single glance.
Billboard Skin Production and Installation
As a billboard company, Brand IQ offers complete billboard skin production solutions and installation at the intended locations once the time comes for your ads to run. You can also choose to produce the billboard skins on your own, at which point, we will provide your business with the necessary dimensions and requirements for the skins. Then, you can simply sit back, relax, and start reaping the benefits of having your billboard ad up and displayed for the world to see. Brand IQ can also assist with LED billboards that add another dimension to outdoor advertising by utilising different types of media for a more modern and effective approach to outdoor advertising.
Brand IQ is your definitive answer to a billboard company in Gauteng! Please browse our website for details on how we can assist your business with billboard advertising and feel free to contact us with any questions about our services. Get your brand out there with Brand IQ on your side!