If your business wants to run an outdoor ad campaign, you need a professional billboard company on your side. Brand IQ is your first choice in Gauteng. We offer a wholistic approach to outdoor billboard advertising solutions.
As a billboard company, we have 100s of outdoor advertising locations that include static and digital billboards. These locations ensure that you can target specific demographics, optimise your ad campaign, and work towards a representative return on investment. Today, we talk about the traits of a professional billboard company and what you can expect from Brand IQ.
What Should a Professional Billboard Company Offer My Business?
- Expertise and Experience: A professional billboard company, such as Brand IQ, will incorporate their expertise and experience when assisting customers. This covers their approach to assisting with the design and layout elements of your ads, delivering accurate data metrics on available locations, and weighing in on location bookings and timing.
- Technical Solutions: A professional billboard company will ensure that they can help their customers with technical solutions regarding static billboard advertising. Such solutions include assisting with the design and layout, billboard skin production, and billboard skin installation. When it comes to digital billboards, Brand IQ can also assist with updating ad text and uploading media to the respective LED screens.
- Clear and Accurate Communication: As a customer, you expect clear and accurate communications from the billboard company which you employ to take care of your outdoor ad campaign. You don’t want to sit on your hands and wait for them to eventually respond to your queries. Brand IQ aims to establish a clear and concise channel of communication between them and their customers. Timely communications can lead to more efficient advertising, especially when using digital ads.
- Sound Advice: Tying in with communications, a professional billboard company will give their customers sound advice before and during their outdoor ad campaign. If any opportunities arise during such a campaign, it is the billboard company’s obligation to present such opportunities to their customers. Moreover, they should also advise their customers on best practices and implementations during the planning phase. It is always important to trust your experts when it comes to getting the most out of your advertising campaigns.
- Continual Support: Finally, you want to work with a professional billboard company that has your best interests at heart. During your outdoor ad campaign, you want them to stay in touch on the progress of your campaign and if any changes should be made. If using static billboards, the billboard company should be available when you want to inquire about the status of the billboard and how much time is left before the billboard will be taken down. In the case of digital billboards, they must be available when you wish to change the ads, update ad text, or use different media files for your ads.
Brand IQ is your definitive answer to a professional billboard company in Gauteng. Please browse our website for more info on our available locations and solutions. If you are interested in running your own outdoor ad campaign, feel free to contact us today. Optimise your outdoor ad campaigns with Brand IQ in 2025.