Are you looking for a viable solution to outdoor advertising in Gauteng? Brand IQ is your answer. We have a plethora of outdoor advertising billboard locations to choose from. These include both conventional and digital options to suit your needs and available budget.
People consistently undervalue advertising billboards. However, there is more to this method of marketing than meets the eye. Today, we talk about the underlying value and benefits that businesses and brands reap by using outdoor marketing and advertising.
Underlying Benefits of Billboard Advertising for Your Business and Brand
- Uninterrupted Ad Space: When considering online marketing and advertising, you are looking at ad space that is conditional, interruptible, and only visible for those who have smart devices. These elements aren’t present when running a life-size ad on an outdoor advertising billboard. Anyone who is in the vicinity of the billboard can see the ad clear as day – without any interruptions, without adhering to specific conditions, and without the need of a smart device.
- Targeting a Broad Audience: An advertising billboard casts a wide proverbial net – targeting a broad audience that, once again, does not need to be subjected to specific criteria or conditions to see the ad. This allows for unparalleled brand awareness, recognition, and conviction. With a minimum uptime of 28 days, people will get used to seeing your ad, which familiarises them with your brand and the product or service that is being advertised.
- Reaching Audiences in Your Local Area: It is always wise to choose an advertising billboard that is close to your business, especially if you have a physical storefront. Therefore, people in your local area will be aware of your business. You can also use your advertising billboard to direct people to your storefront.
- Long-Term Exposure: As mentioned before, your billboard ad will be on display for at least 28 days when using a static, conventional billboard. As a result, people will use your billboard ad as a reference in many regards. For example, if your billboard ad is displayed next to a busy highway, people will eventually start to use it as a landmark. This happens if your ad is displayed over a prolonged timeframe as well.
- Making Your Ad Memorable: There are many ways in which an advertising billboard can have a direct and prolonged effect on people who see your ad. It is crucial to not only make everything readable on your ad, but also to have a memorable element. Such an element will spark conversation, which leads to word-of-mouth marketing and people referencing your ad within their social circles.
Brand IQ delivers all the necessary corresponding services to ensure that your business can get the most out of an outdoor advertising billboard campaign. We can assist with the design and layout elements of your ad, as well as the billboard skin production and installation elements.
Please browse our website if you want more info on our available services and advertising billboard locations that we offer to our customers. You can also contact us directly if you have any inquiries about how we can assist your business. Choose Brand IQ today and let your brand reach new heights with us on your side.