If you want to try out an advertising billboard for your business in Gauteng, Brand IQ is your first choice. We offer 100s of outdoor advertising locations – including static and digital advertising billboards – to ensure that you can maximise your outdoor advertising campaign.
When it comes to outdoor advertising in Gauteng, your business should put aside the necessary time for planning. You cannot simply jump into such a campaign without carefully considering various elements and factors that could either make or break your campaign. In this article, we talk about these elements and how Brand IQ can assist your business with optimising your outdoor advertising campaign for the best possible results.
The Process of Billboard Advertising
- Proper Planning: It is critical that you have more than enough time to plan your advertising billboard campaign in advance. Static billboards must be booked in advance to ensure that your ads display during the intended times. Ads are displayed on a minimum timeframe of 28 days. As a result, you must identify and book the ideal locations for your ads well ahead of time to avoid disappointment.
- Booking the Perfect Locations: Brand IQ gathers crucial data metrics on all our available advertising billboards in Gauteng. These metrics include billboard popularity, traffic density, and target demographics. This allows our customers to make informed decisions when booking their locations.
- Creating a Captivating Design/Layout for Your Advertising Billboard: When people walk or drive by your advertising billboard, you want to give them something to remember. You want to captivate their interest and display the necessary information in large and easy-to-read fonts. You also want to display your brand or logo in a clear space. This will allow people to familiarise themselves with your brand. It will also work towards brand conviction in the long run. Brand IQ can assist with the design elements of your ads.
- Billboard Skin Production: This is a pivotal factor of an advertising billboard. When it comes to billboard skin production, Brand IQ has you covered. You can either let us take care of it or outsource the skin production to a 3rd party. If you choose the latter, we can provide the necessary dimensions and requirements to match the specific location.
- Going Digital: If you want to utilise digital media instead, our digital advertising billboards are ideal for your business. These LED screens are simple and easy to use for advertisers. Digital media files are uploaded to the screen and played in a loop with other ads. Although digital billboard advertising is categorised as shared ad space, it can still have a similar impact in comparison to static billboards. It also lends itself to collaboration between advertisers. Moreover, you can run, customise, and adjust your ads to accommodate public holidays, specific areas, or target audiences.
Brand IQ is your first choice when it comes to advertising billboards in Gauteng. Please browse our website if you want more info on our available services and locations and contact us today if you are interested. Let your brand reach new heights in 2025 with Brand IQ on your side.