When your business wants to run an outdoor ad campaign in Gauteng, Brand IQ is your comprehensive answer. As a professional billboard advertising company, we offer both static and digital solutions for our customers.
It can be difficult to choose between static or digital billboards. Some businesses utilise both, while others choose to stick to what works. However, if it is your first time running an outdoor ad campaign, you need some background information to inform your decision. Today, we discuss various elements that are involved with both static and digital billboards.
Static Billboards: A Brief Overview
- Establishing a Brand: As a billboard advertising company in Gauteng, Brand IQ has the knowledge and experience to assist our customers in getting the most out of their outdoor ad campaigns. If you want to establish your brand and introduce it to new eyes, a static billboard is your solution. Such a billboard will display your brand on a life-size scale that can be seen by everyone in the vicinity of the billboard. This is useful for brands that want to expand their reach as well.
- Outdoor Marketing in Your Area: If your business has a physical storefront, it is a smart idea to have a static billboard in your area. Such an ad can be used to inform people of your location, direct them to your storefront, and work towards brand conviction in the long term. It will also establish a landmark that people can refer to when running your ad over a prolonged period.
Digital Billboards: A Brief Overview
- Versatile and Updatable: There are many elements that separate digital outdoor advertising from conventional outdoor advertising. The versatility of these ads is what sets them apart. Not only can advertisers run several different ads on a single LED screen, but they also have the option update ad text. This allows advertisers to target specific locations, keep their ads relevant with current events, and capitalise on public holidays.
- Using a Variety of Digital Media: As a billboard advertising company in Gauteng, we understand that times are changing. Various digital platforms are being used for marketing and advertising purposes. By using LED screens for outdoor advertising, our customers can utilise their digital ads. These screens can display animated images, slideshows, and short video clips – giving our customers the freedom to choose their preferred media.
Which Option Suits My Business?
There is no proverbial line in the sand that is drawn between static and digital outdoor advertising solutions. Both have their unique benefits and approaches. If you want to go the static route, you must ensure that you have enough time beforehand for planning and booking your billboard locations. You must also consider billboard skin production and installation – both of which Brand IQ can assist your business with. If you’d rather have a versatile and more cost-effective approach, digital billboard advertising can serve your needs.
Brand IQ is your definitive choice in a billboard advertising company in Gauteng. Feel free to browse our website for details and locations on our available billboards. You can also contact us directly if you have any inquiries about our services.