With the new year kicking into gear, it is the perfect time for your business to kick off a brand-new advertising billboard campaign. Such a campaign – whether you want to go the conventional or digital route – can create a buzz around your brand and products/services if planned carefully and executed correctly. Luckily, Brand IQ is here to give your brand a usable platform.
Conventional advertising billboards are effective marketing tools when you want people to familiarise themselves with your brand. Digital advertising billboards are ideal for reactive marketing strategies that incorporate current events, target specific areas, and utilise multimedia ads to convey the message. At Brand IQ, you get access to both for your marketing and advertising solutions. Let’s delve into detail about what you can expect from our solutions for your business.
Running an Advertising Billboard Campaign: What Should I Know?
- It Starts with Planning: If you want to ensure that your advertising billboard will be successful, proper planning is crucial. You should always leave the necessary time and space in advance to plan your strategy. This includes selecting and researching specific locations before-hand. Brand IQ offers insightful data and metrics on every individual location for you to make an informed decision about your spots. Timing is everything when it comes to an advertising billboard. You want your ad to be displayed at the perfect time of year to correlate with your product/service. Therefore, if you know when your new product or service will launch, it will only work in your favour if you announce it to the world with a large advertising billboard.
- Be Creative with Your Ad Design: You want an ad design that captures the people’s eyes when they walk or drive by your advertising billboard. Brand IQ can assist with that as well. It is critical to have your brand on your ad – allowing people to associate your brand with your product or service. Not only will this work towards brand recognition, but it will also serve as a method to introduce people to your brand.
- Take the Next Step with Multimedia: If you want to use multimedia for your advertising billboard campaign, you can use short video clips, slideshows, animated images, and other relevant media types for your ads. This opens a new realm of possibilities for advertisers using our digital advertising billboards. Not only can advertisers collaborate on a single billboard, but they can also save money with shared ad space.
- Sit Back, Relax, and Know That We Got You: Brand IQ can assist your business with every step towards getting your advertising billboard campaign up and running. From sharing our location metrics to assisting with the design and layout, as well as assisting with the billboard skin production and installation, you can trust that Brand IQ covers all your needs.
Brand IQ is your first choice when it comes to advertising billboard solutions in and around Gauteng. Please browse our website for more info on our available advertising locations and accommodating services. Contact us today and start 2025 with a billboard campaign for your business with us on your side.