BrandIQ, a leading name in the Out-of-Home (OOH) media industry, is proud to announce that its Digital Out-of-Home (DOOH) campaigns are now independently verified by Seedooh, a global leader in third-party ad verification technology. This partnership reinforces our commitment to delivering transparency, trust, and measurable value to our clients and agency partners.
About Seedooh
Seedooh is a global leader in third-party ad verification, specializing in OOH and DOOH campaigns. Its proprietary technology delivers accurate, scalable, and fully automated solutions to measure and analyse advertising performance in real-time. https://www.seedooh.com/
Why Verification Matters
- Ensuring Delivery Accuracy
- Transparency for All Stakeholders
- Accountability in a Digital Era
- Actionable Data for Better ROI
- Alignment with Industry Standards
What Does This Mean for Our Clients?
By leveraging Seedooh’s best-in-class, fully automated, and highly secure technology, BrandIQ ensures that every ad play, every campaign, and every piece of creative on our DOOH network can independently verified. This sets a new standard for accountability and accuracy in the public space media sector, offering tangible benefits to advertisers and agencies alike:
- Complete Transparency: Independent verification provides unbiased reporting, giving our clients confidence that their campaigns are delivered exactly as planned.
- Actionable Insights: With Seedooh’s detailed performance metrics, clients can measure and analyse their campaigns effectively, enabling smarter decision-making and better ROI.
- Enhanced Accountability: BrandIQ’s verified DOOH inventory ensures compliance with industry benchmarks, demonstrating our dedication to excellence in campaign delivery.
- Streamlined Reporting: Seedooh’s effortless reporting solution saves time and resources for clients, providing real-time insights without the need for manual tracking.
Addressing Key Challenges in Digital OOH
As the DOOH industry grows, challenges such as scheduling and reporting errors can undermine campaign effectiveness. Independent third-party verification, like Seedooh’s, is essential to address these issues, ensuring that clients’ advertising budgets are safeguarded and campaigns deliver the expected results. The growing trend towards independent verification underscores its importance in today’s advertising landscape.
A New Era for DOOH Advertising with BrandIQ
As the DOOH industry evolves, digital inventory plays an increasingly critical role in connecting brands with audiences. BrandIQ’s collaboration with Seedooh not only elevates the standards of our service but also aligns with our vision to be a trusted partner for our clients in achieving their advertising goals.
Independent Verification as a Growing Trend
The shift toward independent third-party verification reflects a broader trend in the advertising industry. Clients are increasingly seeking transparency and accountability, driven by their need to justify ad spend and demonstrate measurable results. Media owners adopting verified solutions, such as Seedooh, position themselves as reliable partners who prioritize their clients’ success.
Building Trust with Technology
Verification technology provides real-time monitoring and automated reporting, eliminating manual processes prone to human error. These innovations ensure accuracy and scalability, making verification a critical component for the future of DOOH advertising.
In conclusion, verification in DOOH advertising is not just a value-add but a necessity. It underpins trust, improves campaign outcomes, and sets the stage for sustainable growth in an industry that thrives on innovation and accountability.