Whenever a new year comes around, people and businesses set their goals for what they want to achieve in this new year. If your business wants to try digital billboards in 2026, Brand IQ is your first choice in Pretoria.
Digital billboards have been around for quite some time already. Still being viewed as a novelty in comparison to static billboards, they hold a plethora of uses and advantages for advertisers. Today, we look at some feasible marketing strategies on how you can utilise these billboards in 2026.
Key Marketing Strategies for Digital Billboard Advertising
- Using Dynamic Content: One of the biggest advantages of advertising on digital billboards is the accessibility and flexibility of your content. Dynamic content allows for time-based ads, specific location targeting, and staying current and relevant with ad text. Advertisers have the means to update and change their ad text as well, with short turnaround times to ensure that their ads can capitalise on public holidays, relevant current events, and timely promotional content.
- Telling a Story: The Millennial and Gen-Z generations are invested in storytelling. They want a brand to have a relatable story attached to it for them to support that brand. Advertisers can utilise digital billboards to tell a story. Such a story can progress over time as well, with updated ads after a few weeks, or simply using multiple ads at once. The choice is yours on how you wish to approach conveying your story to your target audience.
- Interactive Advertising: Advertisers can use digital billboards for interactive advertising solutions. By putting scannable QR codes on such ads, people can scan the code and be redirected to a specific webpage on your website. You can also use QR codes to redirect people to your social media pages.
- Timing is Everything: Since digital ads can be updated on the fly, advertisers should always be aware of the timing of their ads. Public holidays and current events must be considered for such ads, as people expect advertisers to lean into them (if and when relevant). Upcoming events and product launches can also be promoted to build hype around them beforehand.
- Saving Costs: Digital billboards can save advertisers costs over extended periods regarding outdoor advertising. Advertisers control the period over which they want their ads to be displayed, which is not usually the case with a static billboard. This allows for ads to be run over specific periods at specific targeted locations, after which the ads can simply be removed.
- Collaborative Advertising: Advertisers can choose to collaborate with business partners and run simultaneous ads with them. Not only does this establish and convey synergy between the 2 companies, but it also saves on advertising costs.
- Smart Outdoor Advertising Solutions: With everything that digital billboards present to advertisers, your business can be smart about your outdoor advertising campaigns in 2026. From targeted ads to regular updates, the sky is the limit.
Brand IQ is your solution to digital billboards in Pretoria and the surrounding areas. Please browse our website for details on our available services and contact us today if you want to advertise with us in 2026.