LED billboard advertising should not be considered as a replacement to conventional static billboard advertising. Both have their own benefits for advertisers, and both are feasible in different scenarios. When it comes to LED billboard advertising in Gauteng, Brand IQ is your answer. We have a variety of digital billboard locations and can deliver sensible solutions when your business wants to advertise on one of these digital screens.
How Does Digital Outdoor Advertising Work?
In direct comparison to static billboards, your business can save time and money when choosing LED billboard advertising. With no need to book a billboard location in advance, or any need to produce a billboard skin or install it, you can expect fast turnaround times. The LED screen displays a variety of digital formats, including static images, animated images, slideshows, and short video clips. This opens a world of possibility for an advertiser.
When utilising LED billboard advertising for your business, you also have the option to edit your ads whenever you feel like it. This allows your ads to stay current and relevant with everything that is currently happening in the world. It also allows you to target and address specific areas, take advantages of specific holidays, and punt your special offerings as they occur throughout the year.
Can I Run Multiple Ads Simultaneously?
Yes, you can. You can run a specific ad during the morning traffic and switch it up to a different ad for the afternoon traffic. You can also run different variants of the same ad on different locations. The possibilities are endless with LED billboard advertising. If news breaks on a specific event that happened, and your product/service might be relevant to such an event, you can take advantage of it and work it into your ads. With fast turnaround times, your new ads can draw in more business.
What About Shared Ad Space?
LED billboard advertising allows multiple advertisers to share ad space on a single platform. This can provide a cost-effective solution for businesses that partner up and are willing to share ad space with each other’s brands and products/services. It also gives businesses the means to utilise outdoor advertising without the hassle of booking locations in advance or going through the processes of billboard skin production and installation.
Play to Your Strength
When your business and brand is already well-known, people tend to recognise your ads and immediately draw connections to your business. This is useful for brands with large followings. By using digital outdoor advertising, you can speak directly to your audience and increase brand exposure in the process as well.
If your brand is not that well-known, LED billboard advertising can still prove to be beneficial, as you have a unique opportunity to capture the attention of thousands of people who drive or walk past the billboard during the times that your ad is on display.
Brand IQ is your first choice when it comes to LED billboard advertising in Gauteng. Please contact us today if your business is interested in our services or browse our website if you want more info on how we can assist you.